PaceUp Media, the cycling and adventure sports PR and marketing agency, has this month launched its new Accelerator Programme, aimed at supporting lean start-up brands looking to scale their PR and marketing activity.

The new Programme will see PaceUp Media provide strategy, PR, social media and content marketing services at favourable rates for a fixed period. Up to three brands will be selected for the Programme at any one time. Eligibility criteria to access this support will include company size, objectives, and being at a pre-investment stage.

“The Accelerator Programme is something that we’ve wanted to develop for some time now. We've spoken to many brands, teams and events over the years which have a really exciting product or proposition, but don't have the financial resources to activate the required PR or marketing efforts to help take them to the next level,” explained PaceUp Media founder Tom Copeland. “We often found ourselves advising or assisting these brands at a low level but being unable to dedicate ourselves to them on an ad-hoc basis when other commitments got in the way. By creating a more formalised structure around this output, we can provide valuable support for up and coming brands, without risking any impact on our wider portfolio of client partners.”

PaceUp Media recently celebrated its fifth anniversary and has come a long way since its inception, working with leading brands across cycling and adventure sports on a global basis. This growth didn’t happen without the support and trust of some incredible and innovative challenger brands, something the team is keen to pay back and pass on.

“We have been afforded the confidence of others along our journey to where we are today, a well established and respected agency in our space,” Tom added. “This confidence is something we want to pass along, investing some of our time into others starting their journey. Plus, those formative years are often some of the most exciting for us to be able to integrate our services into and have lasting benefits.”

The Accelerator Programme is open to brands, teams, events and athletes looking to develop their brand through the aforementioned services. This can be from consultation support through to hands-on campaign management during the set period of collaboration.

The Programme launches with the first brand already onboarded and underway - Australian running headwear company Fractel, a brand that personifies the profile the Programme is designed to support. Fractel was founded five years ago by Matt Niutta evolving from a passion project to seeing him start to grow the team and scale the operation internationally. PaceUp supports Fractel through European PR outreach, raising brand awareness through the media and strategic partnerships with influencers and ambassadors.

“Discussions are well underway with onboarding our second partner into the Accelerator Programme but we’d love to hear from others who think this may be a great fit for their business,” Copeland concluded.

Brands interested in finding out more about the PaceUp Media Accelerator Programme and applying should get in touch at accelerator@paceupmedia.com.

For media enquiries, please contact Tom Copeland

Tom Copeland

Founder & Director

• tom@paceupmedia.com
• +44 (0) 7761 537175

About PaceUp Media

PaceUp Media is a cycling and adventure sports PR & marketing agency. Launched in 2018, PaceUp develops and implements impactful communications for brands, professional teams and athletes through creative content and strategic PR and communications. The PaceUp team is comprised of athletes who live and breathe sport, relishing a challenge both in and out of the office.