MAAP Brings WorldTour Cycling Technology to Paris Fashion Week Ahead of the Tour de France
24th June 2026, Melbourne, Australia - Melbourne-based premium cycling apparel brand MAAP and fellow Australian WorldTour cycling team GreenEDGE Cycling have revealed a limited-edition swap-out kit to be worn by Team Jayco-AlUla and Liv AlUla Jayco throughout the 2026 Tour de France and Tour de France Femmes avec Zwift.
The kit will be the centrepiece of HYPERFORMANCE, MAAP's Paris Fashion Week installation exploring the intersection of WorldTour performance, material innovation and contemporary design. The project brings elite cycling technology into a cultural setting rarely occupied by professional sport.
Created from a shared passion to disrupt the predictability of the world of professional cycling, the swap-out kit rejects the traditional excuses for a design reset. No leader's jersey clash to avoid, no mandate from the sports rule makers, just a desire to drop something unexpected on cycling's biggest stage.
"In professional cycling, you'll often only see change when a rule enforces it," says Misha Glisovic, MAAP's Chief Creative Officer. "Our goal was to turn that on its head and bring a fresh energy to the peloton through a release that felt unexpected and exclusive. Something different, memorable, and something that wouldn't be around forever."
The project reflects MAAP's ongoing pursuit of progression through design and performance. By unveiling the kit within the context of Paris Fashion Week, MAAP sought to highlight the craftsmanship, innovation and technical development behind WorldTour apparel, positioning cycling alongside broader conversations in contemporary design and culture.
Visually, the new kit evolves the familiar MAAP x GreenEDGE "Aurora" purple and signature flame motif, striking a sharp contrast with the injection of high-energy electric green highlights.
The commercial release continues the concept and will only be available in incredibly limited quantities, a true grail piece, with just 150 units available worldwide. Once they are gone, the design retires permanently to the archives.
For GreenEDGE Cycling, entering its 15th season, the swap-out kit signals a broader cultural evolution within the team:
"As we hit our 15th season, we want to keep pushing the boundaries of what a professional cycling team looks like," says Brent Copeland, General Manager of Team Jayco-AlUla. "Racing the Tour in this kit is about standing out and showing our ambition right from the first stage."
The MAAP HYPERFORMANCE Paris Fashion Week installation is located at 36 Rue Étienne Marcel, Paris, France. The opening reception will take place on June 25th from 6pm CEST and will remain open from 10am-6pm, June 26th-28th.
The MAAP x GreenEDGE 2026 Swap-Out Kit launches globally on 30 June via MAAP.cc and select MAAP LaB locations worldwide.
For more information please contact:
Chris Terry
About MAAP
MAAP was established in 2014 to develop the art and progression of cycling through a considered approach to style, innovation and performance. With a fresh blend of bold patterns and technically advanced performance fabrications, MAAP’s products are designed for a global community of cyclists pushing their training, racing and adventuring to ever greater levels.
