3rd September 2025, Girona, Spain - Following success across Europe, the UK, and the Middle East, Pelotan, the sport-specific sunscreen brand trusted by elite athletes, has officially launched in the United States via usa.pelotan.cc and has dropped in The Feed this month alongside a range of independent specialist retailers.

Founded in 2018 by athletes for athletes, Pelotan was created to meet the specific demands of endurance sport. Its breathable, and sweat resistant ​ formula offers broad spectrum 30SPF protection and helps athletes regulate body temperature and maintain peak performance in the toughest conditions. The range includes a quick drying Spray and a unique, easy application Roll On. Complemented by Pelotan Après, which soothes tired skin and muscles, and helps kickstart recovery by reducing core body temperature.

Now FDA approved and produced in the US, Pelotan is bringing its proven performance protection to athletes across the country.

The expansion into the US comes off the back of strong growth for the brand - nearing 100% year-on-year, and successfully closing a £250,000 investment round. Backers include Olympic and World Champion triathletes Gustav Iden and Kristian Blummenfelt alongside European record holding distance runner Eilish McColgan. Among the early investors are senior figures and investors from leading wellness and performance brands including TALA, WILD, Momentous and AG1.

Speaking to Founder Tom Austen, he reflected: "Launching in the US signals the next step for us and speaks volumes about the product we’ve built. Reaching a market we service at a professional level supporting athletes at the top of their game, it’s now time for pro performance to be available to all athletes, allowing them to spend time doing what they love, without putting their skin or performance at risk. We’ve always believed that sun protection can be a performance advantage, and we’ve spent years proving it at the top of global sport — the Tour de France, IRONMAN World Championships, Western States, Olympics, you name it. Now we’re bringing that mission to the US.”

This summer, Pelotan signed a multi-year deal with the Tour de France as an official product partner - the first sunscreen product to enter such a partnership. A collection of co-branded protection products celebrates the iconic jerseys of the world's most famous bike race, from the Yellow Jersey Spray to the Green Jersey Aftersun. These will be available to buy, bringing the Tour to the US.

Pelotan is already trusted by a huge range of top international athletes and teams, including EF Pro Cycling ​ with Olympic champion Kristen Faulkner, gravel icon Lachlan Morton and US National Champion Sean Quinn, CANYON//SRAM zondacrypto and Chloe Dygert, as well as a number of leading ultra runners including Hayden Hawks.

The full range is available at usa.pelotan.cc and via official distributors The Feed. Products are also stocked in select specialist retailers across the country, including:

Prices start at $20 

To learn more, please visit usa.pelotan.cc

A selection of imagery is available here

For sample requests or more information please contact:

About Pelotan:

Founded by Tom Austen in 2018, Pelotan is a high-performance sunscreen brand dedicated to providing superior sun protection for athletes. Engineered with endurance sports in mind, Pelotan's products offer long-lasting, lightweight, and sweat-resistant protection to keep athletes safe under the sun. Trusted by Olympic Champions, Grand Tour Winners, IRONMAN Champions, Running and Mountain Sport Legends and numerous World, European and National champions around the world of sport, Pelotan has become a go-to product for people living an active lifestyle. For more information about Pelotan, its products, visit www.pelotan.cc