Kailas FUGA Enlists PaceUp Media to Expand PR & Media Activity in Europe and USA
4th March 2026, London - Pioneering trail running brand Kailas FUGA has enlisted UK-based endurance sports PR & marketing agency PaceUp Media to lead on the delivery of its PR and media strategy across Europe and the US in 2026 as the brand continues to grow its international operations.
Kailas FUGA is the trail product series of China’s leading outdoor sports brand Kailas, founded in 2003. Kailas FUGA has since 2016, established itself as a favourite amongst elite to amateur runners around the world thanks to its high performing range of trail running gear. Alongside its impressive product range, Kailas FUGA boasts a growing roster of event and athlete partnerships across Asia, Europe and the United States.
PaceUp will support Kailas FUGA with its PR and Paid Media strategy across key European and US markets, including its major event activations with Kailas FUGA partnering with over 50 races across Europe alone.
“Kailas FUGA represents a hugely exciting, trailblazing brand in the running space with clear values combined with innovative products that both perform and look great,” explained PaceUp Director, Tom Copeland. “We had the opportunity to onboard at their HQ in China, training with the FUGA club and visiting the flagship store in Shanghai. FUGA has a unique and dynamic company culture and the team is focused on driving the sport forward. We’re eager to bring it to life through storytelling and content.”
Pippa Ebel, International Marketing Lead at Kailas FUGA, added: “We are excited to be working with PaceUp at this very important time in FUGA’s development overseas. With their passion, expertise and network in the trail industry, we are confident we can continue to reach and inspire more passionate runners across the globe. It’s going to be a year of adventure and breakthroughs!”
In 2025 Kailas FUGA introduced the new EX 330 ultra distance trail shoes, inspired by the rigorous terrains of the TORX 330 ultra race and and field-tested by Kailas FUGA athlete Franco Collé, alongside the EX PRO shoes for shorter ultra distances in a responsive carbon-plated race shoe. These join the highly regarded EX 3 in the EX range, with the FUGA DU range of shoes preferred for the most technical terrains and conditions out on the trail.
For any media enquires or product test requests, contact kailasfuga@paceumedia.com
About Kailas FUGA
Kailas, founded in 2003, is one of the leaders in high-quality technical equipment for outdoor sports. Its FUGA series, dedicated to innovative professional trail gear, is breaking new ground in the sport. Its focus on grip and comfort has made it a favourite brand among ultra-distance runners looking for durable and stable gear.
Tom Copeland
