New ROUVY Sponsorship of Life Time Athletic Events Builds Foundation for Unprecedented Virtual Gravel Cycling Experiences
Sea Otter Classic, UNBOUNDGravel, Big Sugar Gravel, Leadville Trail 100 MTB, Crusher in the Tushar and The Rad Dirt Fest incorporated into sponsorship
Prague, Czech Republic – ROUVY, the indoor cycling app that lets you ride real routes around the world, and premium athletic events producer Life Time (NYSE: LTH), have today announced a sponsorship which sees a move towards some of the world’s premier off-road cycling events being made available to ride virtually.
Marking ROUVY’s intent to better serve the gravel cycling community, six of Life Time’s iconic athletic events - Sea Otter Classic presented by Continental, UNBOUNDGravel presented by Shimano, Big Sugar Gravel, Leadville Trail 100 MTB presented by Kenetik, Crusher in the Tushar and The Rad Dirt Fest - are incorporated into the sponsorship.
Participants of these races will benefit from a series of digital activations, providing opportunities to better prepare ahead of taking to the race start line. ROUVY users will be able to ride the real race routes virtually, as they are recorded and published on ROUVY throughout the season, giving everyone the opportunity to experience the thrill of riding Life Time’s world-renowned events.
Furthermore, with many Life Time race participants eager to record and share their own onboard video footage, this partnership offers the gravel community a chance to add to ROUVY’s planned library of virtual gravel routes. Using ROUVY’s cutting-edge AI Route Creator tool, set to launch publicly in the coming months, riders can help develop more gravel content and allow riders globally to sample the US gravel scene and Life Time’s beloved races.
Petr Samek, co–founder and CEO of ROUVY, “We’re continuously looking for new ways to provide engaging indoor riding adventures for our users. Whilst the outdoor gravel scene has exploded in the past years, this hasn’t been well supported by the indoor cycling space, until now! With this exciting new sponsorship, we’re looking to encapsulate the joy and excitement of Life Time’s incredible, genre-defining events within our realistic high quality video virtual routes, allowing everyone the chance to experience what it’s like to ride some of the world’s most loved gravel races.”
Images available here.
About ROUVY
ROUVY is the indoor cycling app that lets you ride real routes around the world. Combining sport and technology, ROUVY is the leading app for a realistic and immersive riding experience with over 1500 routes around the world to choose from. It helps cyclists to train, explore new locations, and stay motivated all year round. ROUVY offers a wide variety of terrains and gradients filmed on high-quality video. There is a full programme of events including challenges, group rides, workouts and training plans to suit every level. With its focus on realism, ROUVY is a partner of sporting organizations including IRONMAN, Lidl-Trek and Visma | Lease-a-Bike. www.rouvy.com
About Life Time
Life Time (NYSE: LTH) empowers people to live healthy, happy lives through its portfolio of more than 175 athletic country clubs across the United States and Canada, the complimentary, comprehensive Life Time app and nearly 30 of the most iconic athletic events in the country. The health and wellness pioneer uniquely serves people 90 days to 90+ years old through its healthy living, healthy aging, healthy entertainment communities and ecosystem, along with a range of healthy way of life programs and information, and the most trusted LTH nutritional supplements and products.
Life Time was recently certified as a Great Place to Work®, reinforcing its commitment to fostering an exceptional workplace culture on behalf of its more than 42,000 dedicated team members.
Sam Doll
