HOKA and MAAP Announce Limited-Edition Collaboration, Uniting Running and Cycling in a Street-Ready Release
(GOLETA, California, USA), July 7, 2025 – HOKA®, a division of Deckers Brands (NYSE: DECK), proudly announces its latest collaboration with MAAP, the Australian-born premium cycling apparel brand celebrated for its obsession with merging advanced performance and design for the most ambitious athletes. This partnership brings together the worlds of running and cycling, highlighting technical innovation designed for endurance sports while seamlessly transitioning into everyday streetwear.
“HOKA & MAAP’s shared competitive spirit for leading endurance sport & the infusion of performance into the everyday makes our partnership as pure as a collab can be. Our teams have come together as genuinely like-minded groups who appreciate the combined art & science that fuels running & cycling in the modern marketplace.” said Thomas Cykana, Senior Director of Global Collaborations at HOKA. “Both brands confidently deliver cutting-edge innovation and reliable product solutions while offering a fresh and compelling perspective. The Tecton X2 we crafted together is an embodiment of the visionary position we share.”
Founded in 2014, MAAP quickly earned a cult following by merging aesthetics and performance in cycling apparel. Founders Jarrad Smith and Oliver Cousins previously explored the worlds of surfing and skateboarding, giving them a deep understanding of how sport can seamlessly influence streetwear culture beyond just athletes.
“We’re seeing more and more crossover between fashion and endurance sports, and that speaks to a broader desire to get outside and incorporate movement into our everyday lives,” said Misha Glisovic, MAAP Chief Creative Officer. “We see both MAAP and HOKA as brands that prioritize performance while creating a ripple effect that extends beyond our respective sports, ultimately bridging the gap between lifestyle consumers and dedicated athletes.”
Available in a signature “limeade” colorway, the shoe is built on HOKA’s acclaimed Tecton X 2 sole, featuring a parallel carbon plate that delivers a propulsive ride on varied terrain. Reflective detailing, inspired by MAAP’s technical cycling apparel, enhances visibility on and off the bike. Hot melt overlays and splatter paint details further elevate the shoe’s design, paying homage to MAAP’s instantly recognizable aesthetic.
The HOKA x MAAP collaboration launches exclusively at MAAP stores on July 11, followed by a global release on MAAP.cc and HOKA.com on July 15 for $230 USD / €225 / AU$350 / £185.
To celebrate, MAAP will host a series of community experiences on July 12 at select locations in Melbourne, Los Angeles, and Berlin.
Images are available here.
Sam Doll
About HOKA®
HOKA® is one of the fastest-growing performance footwear and apparel brands in history. Conceived in the mountains, HOKA footwear delivers an unprecedented combination of enhanced cushioning and support for a uniquely smooth ride. Every day, HOKA pushes the innovation and design of its footwear and apparel by teaming up with a deep roster of world champions, taste makers and everyday athletes. From finish lines to everyday life, HOKA fans love the brand for its bold and unexpected approach, and its belief in the power of humanity to create change for a better world. HOKA empowers a world of athletes to fly over the earth. For more information, visit HOKA.com or follow @HOKA. #FlyHumanFly
About MAAP
MAAP was established in 2014 to develop the art and progression of cycling through a considered approach to style, innovation, and performance. With a fresh blend of bold patterns and technically advanced performance fabrications, MAAP’s products are designed for a global community of cyclists pushing their training, racing and adventuring to ever greater levels. MAAP.cc
