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22nd May 2024, Bassano del Grappa, Italy – The vibrant and historic streets of Bassano del Grappa are about to welcome not only a stage of the Giro d’Italia this weekend but an addition to its bustling cycling scene – the grand opening of Bassano Clubhouse, an ambitious venture poised to redefine the cycling experience in the region.

Bringing together a curated selection of the finest brands in the industry, Bassano Clubhouse aims to establish itself as the premier destination for cycling enthusiasts, amateurs, and professionals alike. Nestled in the heart of Bassano del Grappa, this innovative concept store promises to set new standards in the world of cycling retail.

At Bassano Clubhouse, customers can expect an unparalleled shopping experience, with an extensive range of top-tier bicycles, accessories, and apparel meticulously curated to cater to every cycling need and preference. From Basso road bikes to Lee Cougan mountain bikes, the store showcases the pinnacle of cycling craftsmanship.

But Bassano Clubhouse is more than just a bike shop – it's a community hub designed to celebrate the cycling lifestyle in all its facets. In addition to retail offerings, the store offers regular social rides every week for Road, Gravel & MTB riders alike.

"Working closely with the team at Bureau Borsche, the aim was to craft both a brand identity and website that could combine the direction of Bassano Clubhouse with the spirit of cycling itself – dynamic, adventurous, and full of possibilities. From the simplistic design of the BCH Logo to every aspect of the website, this project was designed to engage and inspire cyclists of all levels." - Andrew Montgomery (Manager of Bassano Clubhouse)

“We were inspired by the architecture of the building, its facade with the six pillars. We adapted its origin and transferred it to the virtual home: the website, the CI and social media. The 6 pillars are also used to navigate through the site. For the choice of colors, we got inspired by the winner jerseys of the Giro d'Italia, which passes through Bassano del Grappa.” - Mirko Borsche

Furthermore, Bassano Clubhouse introduces a unique concept to Bassano del Grappa – a vibrant café serving industry-leading coffee supplied by Workshop Coffee, creating the perfect environment for cyclists to refuel and recharge. With a cozy atmosphere and friendly ambiance, the café is the ideal spot to unwind after a thrilling ride or catch up with fellow cycling enthusiasts.

In addition, Bassano Clubhouse offers a bike rental service, allowing visitors to explore the surrounding landscapes of Bassano del Grappa and beyond on premium-quality bicycles, whether that be for a leisurely ride along the river Brenta or an adventurous mountain trail up Monte Grappa.

"We are thrilled to unveil Bassano Clubhouse and introduce a groundbreaking concept to the cycling community of Bassano del Grappa," says Andrew Montgomery (Manager of Bassano Clubhouse).

"Our store is more than just a place to buy bikes – it's a destination where cyclists can immerse themselves in the sport they love, connect with like-minded individuals, and experience the finest that cycling has to offer."

The grand opening of Bassano Clubhouse is scheduled for 25th May, and all cycling enthusiasts are invited to join for a day of celebration. Discover the future of cycling retail at Bassano Clubhouse – where passion meets performance, and every ride is an adventure.

For more information, visit www.bassanoclubhouse.cc or follow the brand on Instagram @bassanoclubhouse

Ollie Gray

Account Director

• ollie@paceupmedia.com
• +44 (0) 7713 440117

Additional information

Full suite of imagery available here

Visit Bassano Clubhouse at:

Bassano Clubhouse, Via Angarano, 36 Bassano del Grappa , Italy.

ciao@bassanoclubhouse.com