UNIT 1, the design-driven brand behind smart urban helmets, today announces the launch of NEON, a helmet that defies what has long been considered an unbreakable rule in the industry: to make a helmet beautiful, lightweight, packed with smart tech, safe and affordable is impossible. Something always has to be sacrificed. 

NEON breaks the rules and delivers e-bike certified protection and high-end smart features without the bulk, weight or hefty price tag - an industry impossibility... until now.

NEON is available in two options - with or without Mips, with the NEON SE retailing at £119.90 and NEON Mips at £149.90, both featuring integrated rear Smart Lights, Crash Alert, Safety iD, and connectivity with the wider UNIT 1 ecosystem including the remote which allows for indicating and brake lighting. NEON also features a modular construction meaning that individual parts can be replaced to extend the product's lifespan with one eye on sustainability.

To mark the launch, UNIT 1 is introducing a unique campaign whereby 1,000 riders can secure a new NEON SE helmet for just £20 during the first 20 minutes of launch. After the window closes NEON will return to its regular retail price starting at £119.90. To register interest in NEON and secure the impossible helmet sign up here.

About NEON 

Built for Everyday Riders

NEON was designed for everyone, built with commuters in mind, it’s light enough to wear comfortably, stylish enough to blend in, and protective enough to deliver real peace of mind on the road. It’s made for both women and men, and for those who want style without ever compromising on safety. Community feedback, from female riders to urban commuters, to all-terrain cyclists, was key in its development, and NEON brings all those needs together without compromise.

NEON earned 5 stars from Virginia Tech, with this result, UNIT 1 is the only brand with smart helmets in the global top 30, ahead of several established industry players. The same design team that developed AURA, ranked the number one smart helmet in Virginia Tech’s safety testing, also created NEON, applying that expertise to deliver a helmet focused on protection, comfort and accessibility for everyday riders.

“Helmets have always required some form of compromise: one has to choose what to contend with: protection, weight, tech or - if you want it all - price. NEON eliminates that choice altogether. We’ve built a helmet that should cost more, should be heavier and bulkier - and yet, it’s not. This ‘Impossible Drop’ is a way to amplify that message to our riders.” ​
​— Javier Bertani, Co-Founder of UNIT 1 ​ ​
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​He added: “It was a tough challenge for the team to check all those boxes at once. Years of designing and engineering helmets went into reaching a proposal of this caliber– one that balances safety, comfort and design in a way that is accessible to most riders.”

Product Specifications

A selection of product and lifestyle images can be found here

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About UNIT 1

UNIT 1 creates smart mobility gear that merges safety, technology, and design. From stylish smart helmets to connected accessories, UNIT 1 helps riders move through the city with confidence and ease.