21st May, London, UK – 

UNIT 1 Gear, an award-winning designer and producer of smart cycling accessories that make riding safer, has linked up with Cooke Agencies to support the brand’s retail network growth in the UK market.

Cooke Agencies, headed by Matt Cooke, has been established to support brands selling directly to dealers in the UK market with a focus on e-mobility, everyday cycling and innovation. The agency will represent UNIT 1 in the UK market, leading on the establishment of new retail partners and networks.

UNIT 1 will offer its full product portfolio in the UK, spanning its two smart helmet models, the AURA and FARO - each offering innovative safety features and integrations; smart lights and backpacks, which combine to create a highly visible commuter pairing; and associated accessories.

Juan García Mansilla, UNIT 1 co-founder, commented: “The UK represents an important market for our brand as part of our continued international expansion, and Matt Cooke and his team present the right partner to facilitate this growth in the UK. We’re excited to bring our already established range to market and continue to improve cyclist and commuter safety through our smart helmets and accessories.”

Founded in the United States, now headquartered in Spain, UNIT 1 has already established a strong foundation globally since its launch in 2017. The brand, with an award-winning range of products including iF Gold, EUROBIKE and Red Dot recognition, is also available in the US, Europe, Australia and Canada.

Matt Cooke, director of Cooke Agencies, added: “The team at UNIT 1 has done a tremendous job of building the brand globally over the past eight years, with an innovative approach to rider safety and product design. We’re therefore excited to be supporting UNIT 1 with this next phase of its growth in the UK market.”

Retailers interested in finding out more about the UNIT 1 brand and its product range should contact matt@cookeagencies.co.uk.

UNIT 1 will be exhibiting at EUROBIKE 2025 in June, showcasing the range of helmets and accessories. Dealers interested in speaking to the team can visit UNIT 1 in Hall 11.1 Booth C18.

For more information on UNIT 1, visit https://unit1gear.com/ 

For more details on Cooke Agencies, visit https://cookeagencies.co.uk/

A selection of rights-free imagery can be found here. 

About UNIT 1 Gear

Founded in the United States in 2017 by Juan García Mansilla and Francisco Abelleira, UNIT 1 Gear offers a range of innovative products aimed at creating products that combine style and safety for cyclists and urban commuters. The range spans smart helmets, lighting systems, backpacks and accessories. Now headquartered in Madrid, Spain, UNIT 1 retails in the US, Europe, Australia and Canada.