29th May, London, UK – ​ PaceUp Media, the PR and communications agency for sporting brands, has been appointed by the producer of smart cycling helmets and accessories, UNIT 1 Gear, as its PR agency on record to support the brand’s market expansion in the UK.

UNIT 1 is a US-based startup with operations across USA, UK & Europe. Their award-winning design team has brought in a Gold IF Award, a Red Dot Award and the EUROBIKE Award 2023. They create smart cycling accessories that make riding safer, with the mission to redefine safety for riders through design & technology, creating products that save lives and people love to wear. The brand’s product range spans innovative helmets and integrated lighting systems, backpacks and supporting accessories.

PaceUp is tasked with supporting the brand’s growth in the UK market through strategic PR and communications, elevating the brand’s profile and helping to educate consumers on the safety and innovations that UNIT 1’s range offers. This engagement follows UNIT 1’s recent partnership with Cooke Components as its official representative in the local market.

PaceUp director Tom Copeland commented on the collaboration: “We were impressed by UNIT 1’s product range and their approach to rider safety through innovation and technology. Having already proven its success in other markets globally, the brand’s entry into the UK presents an exciting opportunity for growth and also to benefit a completely new community of cyclists.”

Juan García Mansilla, UNIT 1 co-founder, added: “The PaceUp team’s credibility in the market and understanding of how to connect with the end consumer speaks for itself. Alongside our recent partnership with Cooke Components, we’re excited to continue developing our presence in the UK market and establishing partners to help us achieve success and support more and more cyclists internationally with our product range.”

Discover the UNIT 1 product range at https://unit1gear.com/ 

A selection of rights-free imagery can be found here.

About UNIT 1 Gear

Founded in the United States in 2017 by Juan García Mansilla and Francisco Abelleira, UNIT 1 Gear offers a range of innovative products aimed at creating products that combine style and safety for cyclists and urban commuters. The range spans smart helmets, lighting systems, backpacks and accessories. Now headquartered in Madrid, Spain, UNIT 1 retails in the US, Europe, Australia and Canada.

About PaceUp Media

PaceUp Media is a UK-based, international PR & communications agency for sporting brands. Launched in 2018, PaceUp develops and implements impactful communications for brands, professional teams and athletes through creative content and strategic PR and communications. With offices in Brighton and London, PaceUp services clients from around the world, including the A.S.O., MAAP, ROUVY, Basso Bikes, Classified, Hutchinson Tires, SunGod, London Marathon, BBB Cycling, Reutte Tourism, and Laureus Sport.