{ "title": "The Signal has Landed: ASSOS and EF Pro Cycling Unveil \u201cRide In Peace\u201d Switch-Out Kit for the Giro d\u2019Italia", "modified_at": "2026-05-04 13:00:02", "published_at": "2026-05-04 13:00:00", "url": "https://news.paceupmedia.com/the-signal-has-landed-assos-and-ef-pro-cycling-unveil-ride-in-peace-switch-out-kit-for-the-giro-ditalia", "short_url": "http://prez.ly/YlEd", "culture": "en", "language": "EN", "slug": "the-signal-has-landed-assos-and-ef-pro-cycling-unveil-ride-in-peace-switch-out-kit-for-the-giro-ditalia", "body": "

Stabio, Switzerland - There was no warning. Just a drop.

Assos of Switzerland and EF Pro Cycling have made contact. Today, they unveil the “Ride In Peace” capsule: a limited-edition switch-out kit designed for the 2026 Giro d’Italia.

Every year, EF Pro Cycling famously departs from its traditional pink to avoid clashing with the Giro’s iconic leader’s jersey. This year, that exchange has been replaced by a signal from beyond, hovering between space and time.

Space // Time: The Collection

The “Ride In Peace” capsule is where interstellar design meets podium-proven performance. The collection translates the campaign’s cosmic narrative into technical equipment designed for the world’s most demanding stage race:

The Message

The campaign is more than a kit change; it is an invitation. "We made contact… A signal. A message: We ride in peace. Do you? Join us."

“We believe innovation happens when you challenge conventions, both in how products perform and how they are expressed. Too often in this sport, performance and identity are treated separately. We don’t see it that way.” said Edwin Navez, ASSOS of Switzerland CEO “With EF Pro Cycling, this is again about pushing both at the same time, engineering at the highest level, and a visual language that refuses to blend in’
“If we’re going to change kits, it should actually say something" added Jonathan Vaughters, EF Pro Cycling Founder and CEO. "Assos gives our riders the performance, comfort, and technical quality they need to race at their best and this allows us to have some fun with the design. With this kit we're visually manifesting. Hide your cows, we're coming to this Giro with serious race ambitions."

By merging high-performance engineering with a narrative that transcends the earth, Assos and EF Pro Cycling continue to ignite the imagination and redefine what a professional cycling kit can represent. In the vacuum of space or the heat of the peloton, the mission remains the same: total performance.

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Availability: The EF Pro Cycling "Ride In Peace" collection is now available in limited quantities at www.assos.com and through select global partners.

A selection of imagery can be found here.

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About ASSOS of Switzerland 

ASSOS’ passion for cycling was born 49 years ago in the heart of Switzerland, standing out with a unique focus on high-end technologies and maniacal attention to detail. To this day, after 400 Olympic and World Championship medals and 25 patents, ASSOS’ protocol has remained steadfast: “to destroy, reset, and improve.” Whether it’s developing its own textiles, exclusive fabrics within 150km from its headquarters, stress-testing prototypes with WorldTour athletes, or refining a product over the course of several years, the merging of total comfort and technical performance is the hallmark of every ASSOS product.

About EF Pro Cycling

At EF Pro Cycling, we believe the world is better when people push boundaries together. Our men’s WorldTeam squad, EF Education-EasyPost; our women’s WorldTeam squad, EF Education-Oatly; and our development squad, EF Education-Aevolo; compete in the biggest events around the world both on and off-road. From the Tours de France to Unbound Gravel, we race, explore, and push the boundaries of what pro cycling can be. Since our founding in 2003, we have championed ethical competition and sought to disrupt the status quo. Our mission is to become the world’s most-loved team.

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