Team Visma | Lease a Bike to use ROUVY for race preparations from 2025
New Partnership Aimed at Bringing Pro Training Experience to Cycling Enthusiasts Worldwide
, Prague – ROUVY, the indoor cycling app that lets you ride real routes around the world, is thrilled to announce a new partnership with Team Visma | Lease a Bike. This collaboration will enable riders of all levels to prepare and train with the same tools used by pro athletes, combining indoor and outdoor worlds to support race and route preparation—no matter the weather or location.
HIGHLIGHTS
- Group ride on November 27th at 6pm, where all ROUVY members can join in with various Team Visma | Lease a Bike riders
- Team Visma | Lease a Bike will use ROUVY's real-world routes to prepare for racing at the highest level
In a bid to optimise training and race-readiness, Team Visma | Lease a Bike sought out a virtual cycling platform with realistic route features. With ROUVY’s unique Route Creator tool, the team’s riders and performance coaches can now easily replicate and ride on specific routes from anywhere. For example, Jonas Vingegaard can now preview and train on Tour de France summit finishes from home in Denmark, regardless of poor weather, or replicate any challenging terrain in the world without leaving home. This functionality also supports team coaches, who can guide riders across global locations through the same route simulations, ensuring cohesive and tailored training.
Mathieu Heijboer, Head of Performance for Team Visma | Lease a Bike, emphasised the impact of the Route Creator: “With ROUVY, we can build and simulate precise routes for training or race recons. This enables us to prepare our riders under real-world conditions while taking into account the challenges of specific terrains—even from thousands of miles away.”
In addition to real-world route preparation, the partnership offers users exclusive access to Team Visma | Lease a Bike workouts inspired by star riders such as Jonas Vingegaard, Wout Van Aert, and Marianne Vos.
Jonas Vingegaard highlighted the Route Creator feature’s impact on his training regimen: “Being able to train on ROUVY’s real routes allows me to recon and practice on race routes I’d otherwise not be able to access due to weather or travel. It’s invaluable for ensuring I’m prepared, no matter where I am.”
The partnership will kick off with a group ride on November 27th at 6pm, where all ROUVY members can join in with various Team Visma | Lease a Bike riders, including Atilla Valter & Ben Tullet, and ride the closing part of the final stage of La Vuelta, rolling into the iconic centre of Madrid on traffic-free roads, with a few short climbs over 20km and 213m of ascent.
Looking ahead, the collaboration will expand in January 2025 with the launch of a virtual Visma | Lease a Bike training camp, where users can follow the team’s winter preparation program with new workouts, training plans, virtual assets such as jerseys and bikes, and expert insights from staff. This exclusive camp will provide access to the same training and techniques that propel Team Visma | Lease a Bike to success, empowering cyclists worldwide to elevate their outdoor season.
Petr Samek, CEO of ROUVY, shared his enthusiasm for the partnership’s possibilities: “Our collaboration with Team Visma | Lease a Bike brings professional-level training to every ROUVY user, allowing them to train on real routes that matter. We also want to enable our users and team fans to engage in cycling together with professional riders. This partnership delivers the tools and experience that both professionals and dedicated amateurs need to excel.”
Cyclists eager to experience pro-level training with real route simulations and dedicated tools can visit ROUVY’s website for more information on accessing the workouts, routes, and training experiences available in partnership with Team Visma | Lease a Bike.
For more information, head to: https://rouvy.com/tvl [Live 19.11]
For imagery, head here.
An embeddable video is available here.
Contact Information
Ollie Gray
About ROUVY
ROUVY is the indoor cycling app that lets you ride real routes around the world.
Combining sport and technology, ROUVY is the leading app for a realistic and immersive riding experience with over 1500 routes around the world to choose from. It helps cyclists to train, explore new locations, and stay motivated all year round.
ROUVY offers a wide variety of terrains and gradients filmed on high-quality video. There is a full programme of events including challenges, group rides, workouts and training plans to suit every level.
With its focus on realism, ROUVY is a partner of cycling organizations like Lidl-Trek, La Vuelta and Strava.
