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SunGod Launches Limited Edition Goggle Strap in Partnership with Protect Our Winters UK
3rd February 2026, London - Pioneering British eyewear brand SunGod has today launched its latest limited edition collaboration with climate action charity Protect Our Winters (POW) UK, launching a signature goggle strap and microfibre sleeve.
Now in its sixth year, the partnership marks a shared responsibility to protect the mountains as they stand today, preserving winters and outdoor spaces for future generations. The limited edition strap is available as a customisable addition across SunGod’s performance goggle range, including the Vanguards™, Snipers™ and Ullrs™. For every strap purchased, SunGod will donate £10 to POW UK.
The strap features a striking, textural design inspired by breaking glaciers, symbolising the reduction in snowfall and receding glaciers that threaten mountain ecosystems worldwide.
“The mountains are our playground, but they are also on the frontline of the climate crisis,” says Ali Watkiss, Co Founder and CEO of SunGod. “This partnership isn’t just about a product; it’s about a shared responsibility. We’re proud to be teaming up with POW UK for a sixth year, inviting our community to not just witness the change, but to challenge it.”
Protect Our Winters UK (POW UK) is an outdoor climate action charity and collective of skiers, snowboarders, and outdoor enthusiasts dedicated to mobilising the mountain community to drive systemic change. POW UK focuses on accelerating the transition to renewable energy, green transportation, and a low carbon economy, with the ultimate goal of achieving a decarbonised UK by 2040 through education programmes and advocating with policy makers.
Sustainability is a foundational pillar for SunGod, a Certified B Corp. Since the partnership began in 2020, SunGod and POW UK have raised upwards of £22,000, supporting POW UK’s operations, community outreach, and advocacy campaigns.
The SunGod x POW UK limited edition strap is available to purchase worldwide at https://www.sungod.co/en-gb/protect-our-winters
Imagery relating the the release can be found here.
Eden Hudson
About SunGod:
SunGod is a British performance eyewear brand, founded in 2013 with HQs in London and Verbier, Switzerland. Their mission is simple: See Better. Through their lenses, through their actions and through doing business better. Starting out as a crowdfunding campaign in 2013, SunGod has grown to become a globally recognised performance eyewear brand, that is performance-driven, community-built, and sustainable to the core.
SunGods are worn by elite athletes and teams around the world, and their partners - who range from WorldTour cycling teams like SD Worx and the INEOS Grenadiers, to globally recognised names such as England Cricket and McLaren F1 Team - prove the performance of their products at the very highest level.
As a certified B Corp, SunGod has also built a business model that puts people, planet and profit on equal footing at the heart of its business model In May 2023, SunGod was also awarded the prestigious King’s Award for Sustainable Development. Together with their athletes, partners, ambassadors and customers, SunGod’s mission to See Better is multiplied.
