{ "title": "SunGod Introduces All-New 8KO\u00ae Plum and 8KO\u00ae IRIS\u2122 Gold Lenses for Autumn Light", "modified_at": "2026-10-14 16:08:30", "published_at": "2026-10-14 16:06:00", "url": "https://news.paceupmedia.com/sungod-introduces-all-new-8kor-plum-and-8kor-iris-gold-lenses-for-autumn-light", "short_url": "http://prez.ly/MVme", "culture": "en", "language": "EN", "slug": "sungod-introduces-all-new-8kor-plum-and-8kor-iris-gold-lenses-for-autumn-light", "body": "

As the seasons shift and low light, overcast skies, and unpredictable autumn weather set in, SunGod has expanded its industry-leading, proprietary lenses with two high-performance tint innovations: the 8KO® Plum high contrast fixed-tint lens and the 8KO® IRIS™ Gold photochromic lens, now available across the Ultras™ Air, FORTY2s™ , Velans™ \u200b 2 and Vulcans™ Vent models.

Designed specifically to meet the demands of runners, cyclists and outdoor enthusiasts navigating autumn's changing conditions, the two lenses offer a clear choice based on light conditions: instant enhancement for consistently dull days, or a dynamic light transition for variable weather.

Fixed Tint vs Photochromic

8KO® Plum (Fixed) - Instant Clarity for Overcast Days

Built specifically for dull, flat-light conditions. The plum tint heightens contrast, making it far easier to spot potholes, tree roots, and hazards instantly.

8KO® IRIS™ Gold (Photochromic) - One Lens for Any Weather

SunGod’s most versatile light-adapting lens yet. It automatically adjusts to changing light - staying clear in dark shade and darkening automatically when the sun breaks through.

Both lenses feature SunGod’s premium 8KO® nylon lens technology, offering higher optical clarity, lower weight, and superior impact resistance compared to standard polycarbonate optics. Like all of the brand's eyewear, both lenses are backed by SunGod’s Lifetime Guarantee - a testament to the durability and quality of their products.

Prices start from £140|€170|$180. For more information visit www.sungod.co

A selection of imagery can be found here.

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\"Jordan
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\n Jordan Matthews\n PR Executive\n \n
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About SunGod:

SunGod is a British performance eyewear brand, founded in 2013 with HQs in London and Verbier, Switzerland. Their mission is simple: See Better. Through their lenses, through their actions and through doing business better. Starting out as a crowdfunding campaign in 2013, SunGod has grown to become a globally recognised performance eyewear brand, that is performance-driven, community-built, and sustainable to the core.

SunGods are worn by elite athletes and teams around the world, and their partners - who range from WorldTour cycling teams like SD Worx and Netcompany INEOS Cycling Team, to globally recognised names such as England Cricket and McLaren Mastercard F1 Team - prove the performance of their products at the very highest level.

As a certified B Corp, SunGod has also built a business model that puts people, planet and profit on equal footing at the heart of its business model In May 2023, SunGod was also awarded the prestigious King’s Award for Sustainable Development. Together with their athletes, partners, ambassadors and customers, SunGod’s mission to See Better is multiplied.

 

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