{
    "title": "SunGod Drops New Ultras\u2122 Air, Blending Performance and Aesthetics in its Lightest Frame Ever ",
    "modified_at": "2026-04-01 20:49:44",
    "published_at": "2026-04-07 10:03:00",
    "url": "https://news.paceupmedia.com/sungod-drops-new-ultras-air-blending-performance-and-aesthetics-in-its-lightest-frame-ever",
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    "body": "<p style=\"text-align: left\"><strong>7th April 2026, London</strong> - SunGod, the British performance eyewear brand, today has launched its new Ultras&trade; Air sunglasses, the brand&rsquo;s lightest frame yet. An evolution from the original and popular Ultras, first introduced in 2022, the new Ultras&trade; Air expands the Pace range with a sleeker, slimmer design built for the runner who values both style and performance.</p><p style=\"text-align: left\">Retaining the core DNA that continues to make the original Ultras a success, the Ultras&trade; Air features a smaller, refined lens, and a closer, more compact fit. Offering an updated style-led look without compromising on technical capability. </p><div\n    id='gallery-00822529-eaa5-4d3f-9ab8-b62911976a1c'\n    class='release-content-gallery release-content-gallery--layout-expanded'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='S'\n    data-chromatic-gallery-captions='data:application/json,true'\n    data-chromatic-gallery-photos='data:application/json;base64,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'\n    data-chromatic-gallery-force-full-width='data:application/json,true'\n    data-chromatic-gallery-expand-icon='data:text/plain;base64,PHN2ZyBjbGFzcz0iaWNvbiBpY29uLWV4cGFuZCI+CiAgICAgICAgICAgICAgICA8dXNlIHhsaW5rOmhyZWY9IiNpY29uLWV4cGFuZCI+PC91c2U+CiAgICAgICAgICAgIDwvc3ZnPg=='\n    data-image-zoom-popup-selector='.chromatic-gallery__photo'\n    data-image-zoom-popup-i18n='data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0='\n    data-image-zoom-popup-tracking-view-event='Story Image View'\n    data-image-zoom-popup-tracking-download-event='Story Image Download'\n    data-image-zoom-popup-placement='content'\n></div><p style=\"text-align: left\">Weighing just 24.5g, the ultra-lightweight construction feels like a natural extension of the face, helping you stay focused by eliminating distraction during high-intensity efforts and races. SunGod&rsquo;s proprietary Grip-Lock&trade; hydrophilic rubber nose-pad and ear socks help maintain stability, ensuring a secure, no-bounce hold. Meanwhile the 8KO&reg; spherical lens technology provides exceptional clarity in changing light conditions, supporting athletes from start line to finish, no matter the distance or pace.</p><blockquote style=\"text-align: left\"><em>&quot;We set out to create a lighter, closer-fitting, and more streamlined evolution of the original Ultras, designed to feel secure through every stride. The Ultras&trade; Air are built for performance, but with a refined silhouette that feels just at home on everyday urban runs, as on high-speed efforts,&rdquo; </em>said SunGod Head of Product, Ed Watkiss. <em>&ldquo;Every detail from the ultralight frame to the secure Grip-Lock&trade; fit and shaped 8KO&reg; lenses is engineered to reduce distraction and keep runners focused&quot;</em></blockquote><p style=\"text-align: left\">After extensive testing, the Ultras&trade; Air will make its debut on the streets of London this month, worn by SunGod elite athletes including Phil Sesemann, reinforcing the brand&rsquo;s commitment to developing high-performance eyewear for runners who demand top-level technicalities while looking and feeling their best.</p>\n    <figure\n        class=\"release-content-image release-content-image--expanded release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/56f397d8-de3f-4b54-9e16-8c0240ad6511/-/resize/1200x/-/format/auto/\"\n                                    srcset=\"https://cdn.uc.assets.prezly.com/56f397d8-de3f-4b54-9e16-8c0240ad6511/-/resize/1200x/-/format/auto/ 1x, https://cdn.uc.assets.prezly.com/56f397d8-de3f-4b54-9e16-8c0240ad6511/-/resize/2400x/-/format/auto/ 2x\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-56f397d8-de3f-4b54-9e16-8c0240ad6511\"\n                data-id=\"56f397d8-de3f-4b54-9e16-8c0240ad6511\"\n                data-original=\"https://cdn.uc.assets.prezly.com/56f397d8-de3f-4b54-9e16-8c0240ad6511/-/inline/no/180A2240.jpg\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/56f397d8-de3f-4b54-9e16-8c0240ad6511/-/resize/1200x/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n<p>In line with the wider SunGod Pace Series, the Ultras&trade; Air is a fully modular and customisable design, featuring interchangeable lenses crafted from 100% Infinite&trade; recycled material, made entirely from recycled plastic. Reinforcing the brand&rsquo;s ongoing commitment to design and reducing environmental impact - without compromising on performance or style. </p><p style=\"text-align: left\">Custom options are available at <a href=\"http://www.sungod.co/ultras-air\" target=\"_blank\" rel=\"noreferrer noopener\">www.sungod.co/ultras-air</a> , alongside the signature colourways: Desert Sand, Smoke, Silver Blue, and IRIS HV Blue, with prices starting from &pound;160 | &euro;195 | $205.</p><hr /><p style=\"text-align: left\">A selection of imagery can be found <a href=\"https://drive.google.com/drive/folders/1Wkekr3CZiBcoFyGzpFEUpy0aBhUoZNku?usp=sharing\" target=\"_blank\" rel=\"noreferrer noopener\">here</a>.</p><div class=\"release-content-contact\" id=\"contact-13a79ddf-ef90-446a-baa2-92ec46212e30\">\n    <div class=\"release-content-contact__avatar\"><img src=\"https://cdn.uc.assets.prezly.com/8aed96a3-3feb-4278-a2d4-aa74f88a68a6/-/crop/3134x3130/0,107/-/preview/-/scale_crop/128x128/center/-/format/auto/\" alt=\"Jordan Matthews\" class=\"release-content-contact__avatar-image\" /></div>\n    <div class=\"release-content-contact__details\">\n        <strong class=\"release-content-contact__name\">Jordan Matthews</strong>\n        <em class=\"release-content-contact__description\">PR Executive</em>\n        <ul class=\"release-content-contact__details-list\"><li class=\"release-content-contact__details-list-item\"><a href=\"mailto:jordan@paceupmedia.com\"  class=\"release-content-contact__details-list-item-link\" title=\"jordan@paceupmedia.com\"><svg class=\"icon icon-paper-plane release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-paper-plane\"></use>\n            </svg>jordan@paceupmedia.com</a></li>\n<li class=\"release-content-contact__details-list-item\"><a href=\"tel:+44 (0) 7850 275234\"  class=\"release-content-contact__details-list-item-link\" title=\"+44 (0) 7850 275234\"><svg class=\"icon icon-mobile release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-mobile\"></use>\n            </svg>+44 (0) 7850 275234</a></li></ul>\n    </div>\n</div><p style=\"text-align: left\"><strong>About SunGod:</strong></p><p style=\"text-align: left\">SunGod is a British performance eyewear brand, founded in 2013 with HQs in London and Verbier, Switzerland. Their mission is simple: See Better. Through their lenses, through their actions and through doing business better. Starting out as a crowdfunding campaign in 2013, SunGod has grown to become a globally recognised performance eyewear brand, that is performance-driven, community-built, and sustainable to the core. </p><p style=\"text-align: left\">SunGods are worn by elite athletes and teams around the world, and their partners - who range from WorldTour cycling teams like SD Worx and the INEOS Grenadiers, to globally recognised names such as England Cricket and McLaren Racing - prove the performance of their products at the very highest level. </p><p style=\"text-align: left\">As a certified B Corp, SunGod has also built a business model that puts people, planet and profit on equal footing at the heart of its business model In May 2023, SunGod was also awarded the prestigious King&rsquo;s Award for Sustainable Development. Together with their athletes, partners, ambassadors and customers, SunGod&rsquo;s mission to See Better is multiplied.</p><p>&nbsp;</p><p>&nbsp;</p>",
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