Runderwear joins the ITRA family as an official brand partner to support members
30th April, Dorset, UK: Runderwear, the original performance underwear brand for runners and outdoor enthusiasts, has furthered its commitment to support the trail running community thanks to a new partnership with ITRA, the International Trail Running Association.
As the official running underwear, socks, bras and baselayer partner of ITRA, Runderwear will support the international governing body’s initiatives and community through its activities and with its products.
“We’re incredibly proud to partner with ITRA and support their mission to grow and strengthen the global trail running community,” explained Jamie Smalley, Runderwear Founding CEO.
“This partnership is a natural fit for us, and we’re excited to be part of an organisation that shares our commitment to performance, endurance, and pushing boundaries. We look forward to supporting ITRA and the amazing trail runners around the world who inspire us every day.”
Runderwear is the ultimate performance underwear for runners and perfectly at home both on the road and trail; engineered to eliminate chafing and discomfort so you can focus on your performance. Designed with seamless technology, Runderwear’s underwear provides unrivalled comfort, reducing irritation and ensuring a friction-free experience.
Made from breathable, moisture-wicking fabrics, Runderwear keeps sweat away from your skin, regulating your temperature to keep you cool and dry, even in the toughest conditions. Whether you're training, racing, or pushing for a new PB, Runderwear’s ergonomic fit offers superior support, allowing you to move freely and comfortably mile after mile.
As an association dedicated to advancing the sport of trail running, ITRA is excited to partner with Runderwear, a brand known for its innovation and commitment to pushing performance boundaries.
"We are excited to partner with Runderwear to bring practical innovation and quality to the forefront,” added Janet Ng, ITRA President. “Runderwear’s commitment to performance and comfort aligns perfectly with our goal to serve the needs of our community. We’re excited to move forward together.”
This collaboration is Runderwear’s latest commitment to the trail running community, following a new partnership with Maverick Race Series which sees the brand support Maverick’s runners with product, support, education and inspiration throughout the season.
Images can be found here.
About Runderwear
Founded in 2013 and based in Dorset, UK, Runderwear is the original performance underwear for running. The brand’s mission is to eliminate the discomfort caused by ill-fitting underwear and clothing and create performance running underwear, base layers, running bras and socks that are supremely comfortable and chafe-free.
https://www.runderwear.co.uk/
Tom Copeland
