Runderwear Appoints PaceUp Media as PR Agency Following Rebrand and US Expansion

March 28, 2025

28th March, Brighton, UK – PaceUp Media, the PR and communications agency for sporting brands, has been appointed by Runderwear to deliver PR and marketing services to help further the brand's growth in the UK and US markets.

With a strong reputation for high-performance underwear for runners and active individuals, British brand Runderwear’s partnership with PaceUp Media aims to further strengthen their brand through strategic PR and communications. With the brand's recent refresh, renewed focus on growth in the UK and US market and active investment into new partnerships to reestablish its presence in the running community, 2025 marks a pivotal moment in Runderwear’s ongoing evolution.

Founder of Runderwear, Jamie Smalley commented: “Following a restructuring and renewed focus on growth in the US market alongside our efforts here in the UK, we knew it was crucial to have a PR partner that was aligned with our brand ethos and able to support our goals. PaceUp’s knowledge and experience in the running and outdoor space make them the ideal partner to help elevate Runderwear’s awareness on an international scale.”

Tom Copeland, Founder of PaceUp Media, added: “We’re thrilled to be working with Runderwear as they embark on this exciting new chapter in the brand’s journey. Their vision and ambitions for growth in the international running market, paired with the quality of their products, makes for an exciting roadmap ahead.”

PaceUp will be across PR activity in the UK and the US, alongside supporting the development and activation of key brand partnerships. These include events, athletes and brand ambassadors across multiple disciplines.

If you’re interested in testing any apparel from Runderwear’s range, or speaking to the founder about the brand’s ambitions for 2025, please contact jordan@paceupmedia.com.

For more information on Runderwear, visit www.runderwear.com

Imagery can be found here.

About PaceUp Media

PaceUp Media is a UK-based, international PR & communications agency for sporting brands. Launched in 2018, PaceUp develops and implements impactful communications for brands, professional teams and athletes through creative content and strategic PR and communications. With offices in Brighton and London, PaceUp services clients from around the world including the A.S.O, MAAP, ROUVY, Basso Bikes, SunGod, London Marathon, BBB Cycling, Reutte Tourism, Laureus Sport.