‘Run the Rising Light’ - On & Pelotan Collaborate to Protect Athletes in Tokyo
For immediate release
Competition isn’t the only thing that the athletes taking part in this year’s World Athletics Championships in Tokyo are battling - the hot temperatures have also been a big talking point in the first few days. To help those competing, two pioneers in the performance space have linked up.
Sport-specific sunscreen brand Pelotan has collaborated with Swiss performance running brand On to provide protection against the sun for its global team of athletes competing. Introducing ‘Run the Rising Light’ - a collaboration built for athletes who chase the edge of possibility fusing On’s cutting edge sports technology with Pelotan’s high performance sun protection.
Only available for On athletes competing in Tokyo, this striking limited edition capsule of protection and after sun products celebrates endurance, performance and marginal gains.
Pelotan provides all-day protection for athletes, lab tested as lasting up to 8 hours at SPF 30, even whilst sweating. It is specifically engineered for use in sports where the skin’s ability to breathe and sweat effectively is absolutely paramount. Pelotan’s unique formula binds with the skin without blocking pores, meaning your body can effectively regulate temperature whilst training and racing - whether it’s a lap around the local park or on the top step of the podium.
The Pelotan Run the Rising Light packaged products are reserved for On World Championship athletes and will not be available for retail, but the same performance driven range is available in the UK, EU and USA via www.pelotan.cc in both standard packaging and other limited editions.
Link to the assets can be found here.
For for information and sample requests please reach out to:
Eden Hudson
About Pelotan:
Founded by Tom Austen in 2018, Pelotan is a high-performance sunscreen brand dedicated to providing superior sun protection for athletes. Engineered with endurance sports in mind, Pelotan's products offer long-lasting, lightweight, and sweat-resistant protection to keep athletes safe under the sun. Trusted by Olympic Champions, Grand Tour Winners, IRONMAN Champions, Running and Mountain Sport Legends and numerous World, European and National champions around the world of sport, Pelotan has become a go-to product for people living an active lifestyle.For more information about Pelotan, its products, visit www.pelotan.cc
