Pro Hunter x Acid Running collaborate on new campaign "Run Harder, Slow Time"
16 October 2024, London - London-based luxury watch house Pro Hunter and cult London running apparel brand Acid Running collaborate on a new campaign; ‘Run Harder, Slow Time’.
The series of five short videos features Irish 400m runner Brandon Arrey, wearing one of Pro Hunter’s meticulously modified, ultra-durable sports watches, and Acid Running’s luxury running garments.
Juxtaposing Pro Hunter's sleek time-keeping with Acid Running’s experiential interpretation of time, ‘Run Harder, Slow Time’ explores the idea that time can be experienced slower, through the intensity of athletic performance.
Set in the grounds of a Hertfordshire estate, ‘Run Harder, Slow Time’ combines the luxury storytelling of Pro Hunter’s English heritage and Acid Running’s contemporary English edge.
Full creative video and images can be found here
Link to the campaign video can be found here
Jordan Matthews
About Acid Running
Cult London brand Acid Running was founded in April 2022 to offer runners apparel built upon the principles of sustainability, performance, ultra-soft fabrics, a cold colour palette, and bold storytelling. At the fore of the Pursuit of Suffering Collection is the central philosophy of Acid Running, that nothing great can ever be achieved without some form of suffering.
About Pro Hunter
Founded in London in 2008 by Kamal Choraria, Pro Hunter is proud to be the creator of the world’s first-ever modified steel Rolex sports watches. After more than two decades dealing in the vintage Rolex and Patek markets, Choraria’s adventurous clients had challenged him to source the impossible: a hard-wearing luxury watch built for world travel, scratches, sweat and the elements. Inspired by an exceptionally rare timepiece – an anti-glare black-coated Submariner, made by Rolex for a few British Army officers based in Africa in the 1950s – Choraria set off to recreate a modern iteration of the priceless military watch, and thus the first Pro Hunter was born.
After handing off his first Pro Hunter prototype to a discerning client, Choraria’s groundbreaking watch brand grew organically through word of mouth, swiftly becoming synonymous with exclusive, performance luxury for active, discrete collectors.
Today, Kamal’s daughter Nikita Choraria continues the legacy of watch connoisseurship in the family business. Nikita has taken over running all aspects of the business as Creative Director of the brand. Determined to make innovative and purposeful contributions to the world of watch customisation, Nikita steers every Pro Hunter decision from design to operations.
The brand continues to grow with unique collaborations available in exclusive retailers in eleven cities including London in the United Kingdom; Zurich, Switzerland; Lisbon, Portugal; Paris, France; Sydney, Australia; and New York City in the U.S.
Pro Hunter doesn't have any affiliation or partnership with Rolex or any of its subsidiaries.
For more information, please visit discoverprohunter.com
