Posedla Appoints PaceUp Media as its PR Agency to Support International Growth

4th March, Brighton: PaceUp Media, the PR and communications agency for sporting brands, has been appointed by Posedla, makers of the world's first fully custom 3D printed cycling saddle, as its global PR agency.

Based in the Czech Republic, Posedla is leading the way in saddle innovation through its fully customised 3D printed designs, with the brand’s current model, the Joyseat 2.0, already receiving rave reviews. Rethinking the saddle manufacturing process, Posedla believes in meeting the unique and specific needs of every rider. No more trial and error. An innovative algorithm that creates no-pressure saddles based on each rider’s anatomy.

The PaceUp team will be working closely with Posedla to deliver PR, athlete and community activations across its key markets globally, adding to the agency’s growing roster of international brands in the cycling and outdoor adventure market.

“Having been in discussion with Jiří and the team at Posedla for some time, it’s great to finally roll out our ideas and plans for what’s set to be an exciting year ahead for the brand,” commented PaceUp director, Tom Copeland. “A few of us on the team have been testing the Joyseat 2.0 for a while now and having ridden a fair number of saddles over the years, this one is pretty special.”

There’s plenty in the pipeline to come from Posedla in 2025, having already started to make a name for itself in the industry over the past few years. This includes the recent partnership with the Classified x Rose Gravel Team, alongside an impressive roster of athletes around the world.

Posedla Co-Founder, Jiří Dužár added: “Having the passion, experience and network of the PaceUp team in our ranks now is going to be of great benefit to our growth plans over the coming years. They’ve shown a real understanding of our needs and expectations for what we want to achieve and do together. So it’s great to finally be working together.”

Posedla joins PaceUp’s international collective of client partner brands, teams, events and organisations which includes A.S.O and UniPublic, BBB Cycling, MAAP, ROUVY, Stardue.

To find out more about Posedla’s saddles, visit https://posedla.com/. If you’re interested in testing and reviewing a saddle, get in touch with ollie@paceupmedia.com.


Images can be downloaded here.

About Posedla

Posedla was founded by Jiří Dužár and Martin Řípa, two childhood friends from Varnsdorf, Czech Republic, who share a deep passion for cycling. Combining their expertise, Jiří and Martin developed a unique solution that leverages 3D printing technology to create custom-fit cycling saddles tailored to individual riders' anatomies. Their innovative approach has positioned Posedla as a pioneer in personalized cycling equipment, offering enhanced comfort and performance to cyclists worldwide.

Website preview
Posedla
We are makers of Joyseat, the world's first fully custom 3D printed cycling saddle. Thanks to 3D printing we can deliver a truly and fully custom saddle. The shape and characteristics of the Joyseat is based on your data and your needs.
Posedla

About PaceUp

PaceUp Media is a UK-based, international PR & communications agency for sporting brands. Launched in 2018, PaceUp develops and implements impactful communications for brands, professional teams and athletes through creative content and strategic PR and communications. With offices in Brighton and London, PaceUp services clients from around the world including the A.S.O, MAAP, ROUVY, Basso Bikes, London Marathon Events, BBB Cycling, Reutte Tourism, CERATIZIT Pro Cycling, Laureus Sport and more.

Share

Latest News

Website preview
ROUVY Goes on Safari
ROUVY, the indoor cycling app which lets users ride real routes around the world, is inviting riders to try out its newest course, which takes the virtual tourism aspect of the platform to new levels.
news.paceupmedia.com
Website preview
Altra 13 Valleys Ultra Partners with PaceUp Media For PR and Communications Support
March 2025, London – PaceUp Media, the PR and communications agency, has been appointed by Altra 13 Valleys Ultra as its official PR agency. This strategic partnership aims to amplify 13 Valleys’ presence in the endurance sports community and build upon its fast-growing status as a leading UK trail running event.
news.paceupmedia.com
Website preview
Hutchinson Launches Blackbird Race and Blackbird All Season
New performance race tyre and all season offering complete the Hutchinson Blackbird tyre ecosystem
news.paceupmedia.com

Get updates in your mailbox

By clicking "Subscribe" I confirm I have read and agree to the Privacy Policy.

About PaceUp

We Elevate the Way Sporting Brands Communicate.

Contact

Office 20 PLATF9RM Floor 6, Tower Point 44 North Road Brighton BN1 1YR

hello@paceupmedia.com

www.paceupmedia.com