Pelotan Becomes First Ever Official Sun Protection Product of the Tour de France
June 2025 – Pelotan, the leading sports sunscreen brand built by athletes for athletes, is proud to announce a multi-year partnership with the world’s most iconic cycling event, the Tour de France, becoming the first ever brand in the sunscreen category to be an Official Product of the Tour.
This landmark partnership sees the launch of a co-branded Pelotan x Tour de France range, now available across the UK, Europe, and the Middle East via pelotan.cc (with the US to follow in July 2025). In homage to the race’s legendary jerseys, the range includes:
- Yellow Jersey Spray (SPF 30)
- Polka Dot Roll On
- Green Jersey Aftersun
- White Jersey Travel Spray
Each product is designed to protect athletes and fans alike, as the race heats up on the road to Paris.
“When A.S.O. approached us about becoming an Official Product of the Tour de France, it was a no-brainer,” said Tom Austen, Founder of Pelotan. “To be the first official sunscreen partner is a testament to the impact we’ve made in cycling and endurance sport. It’s a full-circle moment, given our long-standing association with teams racing, and winning, at the Tour. Underneath every leader’s jersey, there’s Pelotan—and now we have the product range to match.”
Already Official Partners of pro teams like EF Education-EasyPost, Canyon//SRAM, and FDJ-SUEZ, as well as countless other riders across the peloton, Pelotan’s SPF 30 range is engineered for long days in the saddle. Its lightweight, sweat-resistant formula blocks up to 97% of UVB rays, helping riders avoid sunburn and maintain peak performance.
In celebration, Pelotan is planning a number of activations throughout the course of July. Co-branded products are available to purchase online via pelotan.cc, with a roll out to retail throughout July.
Prices start at £12.00 for the Polka Dot Edition Roll On, with the Yellow Jersey Spray coming in at £23.00. To celebrate the partnership, Pelotan will roll out a series of activations throughout July.
A selection of imagery is available here
For sample requests or for more information please contact:
Tom Copeland
About Pelotan:
Founded by Tom Austen in 2018, Pelotan is a high-performance sunscreen brand dedicated to providing superior sun protection for athletes. Engineered with endurance sports in mind, Pelotan's products offer long-lasting, lightweight, and sweat-resistant protection to keep athletes safe under the sun. Trusted by Olympic Champions, Grand Tour Winners, IRONMAN Champions, Running and Mountain Sport Legends and numerous World, European and National champions around the world of sport, Pelotan has become a go-to product for people living an active lifestyle.
For more information about Pelotan, its products, visit www.pelotan.cc
