![\"Chris](\"https://cdn.uc.assets.prezly.com/6e7fc610-9344-438a-8640-47173fbf6d42/-/crop/3783x3783/0,122/-/preview/-/scale_crop/128x128/center/-/format/auto/\"){kind=avatar}
\n Chris Terry\n Senior PR Account Manager\n \n
\nApril 7th, Melbourne, Australia - Melbourne-based premium cycling apparel brand MAAP and premium athletic events producer Life Time (NYSE: LTH), have today announced a multi-year sponsorship that will see MAAP become the official Performance Cycling Apparel Sponsor of the Life Time Grand Prix.
The sponsorship will see MAAP invest in propelling the future of off-road racing through a dynamic sponsorship with Life Time Grand Prix. MAAP will outfit the series leaders of the world’s premier off-road cycling series with the official leader’s Podium Jersey; co-produce live programming at each event designed to engage fans in creating a future of off-road racing that continues to lead from the front; and, introduce the ‘Future of Off-Road Racing’ fund \u200b to support the next-generation of bike racers in the sport.
The result is a holistic sponsorship that looks to move beyond the podium and establish a blueprint for athlete support and community led discussion as the sport transitions into a professional discipline.
Central to MAAP and Life Time’s collaboration is the ‘Future of Off-Road Racing Fund’, a commitment to develop the next generation of professionals in the sport. Backed by the proceeds of an exclusive MAAP Official Supporters Jersey, the program will provide professional level support, including financial grants and technical race apparel to one female and one male Under-23 athlete each season.
For more information on the Future of Gravel program and the 2026 Life Time Grand Prix, visit maap.cc/life-time-grand-prix
Ian Elliott, CEO at MAAP:
"We are witnessing the rapid progression of a professional discipline in real-time. With that comes a collective responsibility to learn from those who paved the way by investing in progressing the sport alongside those who love and live it.
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\u200bThe ‘Future of Off-Road Racing Fund’ is an expression of this greater ambition we have at MAAP. Partnering with the Life Time Grand Prix allows us to move beyond the sidelines and actively contribute to a landscape that prioritizes the unique spirit that defined gravel’s origins."
To ensure the sport’s evolution is shaped by its participants, MAAP and the Life Time Grand Prix will introduce the ‘Future of Off-Road Racing’ Live Series, a centrepiece activation at every Life Time Grand Prix event. These in-depth panel discussions will feature athletes, experts, and stakeholders to address the discipline's most pressing questions as it evolves. Each session will be integrated into the Life Time Grand Prix’s global media channels and live race coverage, ensuring the conversation reaches a worldwide audience.
MAAP Privateer Payson McElveen:
“When I was an U23, I had a lot of interest in races like Leadville and other endurance off-road races, but it was often tough to rally support to pursue them. I was lucky to find a few sponsors at the time who also saw the incredible potential of these sorts of events right as the off-road boom was beginning, but it often still felt like an uphill battle.
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\u200bToday, some young riders dream of chasing Unbound or the Life Time Grand Prix rather than XCO or road racing, so it’s incredibly encouraging to see programs created to support that next generation of athletes.”
MAAP Privateer Rosa Klöser:
"I am very excited to see one of my core partners become active with an initiative like the Future of Off-Road Racing Fund. I believe these kind of actions are critical for the long-term growth of our sport. If we want off-road racing to keep evolving, we need to create real and accessible pathways for the next generation. Supporting young riders today is what ensures the level and diversity of racing down the road. I myself hope that I can play a role in supporting this fund."
The sponsorship officially debuts at the first Life Time Grand Prix event of the year, the Life Time Sea Otter Classic in Monterey, California, on April 16th, 2026. MAAP will host a series of community activations both at the expo and within the locale, including the first Future of Off-Road Racing panel on Friday 17th April at 12:30PM at the Sea Otter Awards Podium.
\u200bFor more information on the Future of Gravel program and the 2026 Life Time Grand Prix, visit maap.cc/life-time-grand-prix
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For more information please contact:
About MAAP
MAAP was established in 2014 to develop the art and progression of cycling through a considered approach to style, innovation and performance. With a fresh blend of bold patterns and technically advanced performance fabrications, MAAP’s products are designed for a global community of cyclists pushing their training, racing and adventuring to ever greater levels.
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