MAAP And Bleach Design Werks Collaborate For Moto Inspired Capsule Collection

  • MAAP and Bleach Design Werks return for their second collaboration
  • Capsule collection fuses moto, street and cycling culture
  • Supported by 'Happy to Ride Here' event series across major cities worldwide

 

February 6th, Melbourne, Australia - Melbourne's MAAP and Bleach Design Werks, the Los Angeles-based custom motorcycle and dirt bike designer fronted by Mikey Ojeda have come together to launch their second collaboration. A fresh capsule collection of cycling apparel inspired by moto, street and cycling culture.

Renowned for creating bespoke bikes for some of the world's leading athletes and musicians such as Ty Dolla $ign, Nyjah Huston and Lando Norris, Mikey Ojeda fuses an unique blend of skate, hip-hop and moto culture to create a distinctive style that is deeply rooted in his home town of LA.

Inspired by Mikey Ojeda's dynamic creativity, the latest collab between MAAP and Bleach Design Werks blurs the lines between road, off-road and street style. A celebration of freedom by bike, undiscovered streets and heading wherever your wheels feel like taking you.

The capsule collection combines elements from moto, skate and cycling to create a range of bold, raw and unapologetically progressive apparel. A coming together of cultures designed to show the world a side of cycling that isn’t beholden to tradition but unashamedly looking forward to the future.


Happy To Ride Here

To celebrate the launch, MAAP and BDW are rolling out the “Happy to Ride Here” Global Ride Series, a set of community events in cities around the world including Los Angeles, Melbourne, London, and Berlin. Inviting cyclists to explore paths less travelled and experience the untamed creativity that fuels the collection.


Mikey Ojeda said: "The Happy To Ride Here series is about no matter your surroundings, no matter what you're going through at that point in your life, it's about the happiness of looking down and being on your bicycle, being around the people you love, and just really being grateful for the simpler times."


Included in the collection are:

Bleach Pro Air Jersey 2.0 ​
Bleach Womens Pro Air Jersey 2.0 ​
Bleach Pro Air LS Jersey 2.0 ​
Bleach Women Pro Air LS Jersey 2.0 ​
Bleach Atmos Vest ​
Bleach Unisex XC Jersey ​
Bleach Team Bib Evo Cargo ​
Bleach Womens Team Bib Evo Cargo ​
Bleach Socks ​
Bleach Bottle



MAAP x Bleach Design Werks is available exclusively on maap.cc and in MAAP LaB retail stores


A selection of images is available here.

About MAAP

MAAP was established in 2014 to develop the art and progression of cycling through a considered approach to style, innovation and performance. With a fresh blend of bold patterns and technically advanced performance fabrications, MAAP’s products are designed for a global community of cyclists pushing their training, racing and adventuring to ever greater levels.

MAAP.cc

About Bleach Design Werks

Born in Los Angeles, Mikey Ojeda turned a passion for motorcycles into Bleach Design Werks in 2019. Bleach is an LA-based brand, merging youth, hip hop and skateboarding inspiration to create a new style of bikes unseen.

bleachdesignwerks.com

For more information please contact:

Chris Terry

Chris Terry

Senior PR Account Manager

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