Chamonix, France – 24th August, 2026: Leading global trail brand Kailas FUGA has brought its passion for the mountains to Europe with the debut of its first European FUGA retail store in Chamonix and the launch of its FUGA EX PRO G. To mark the occasion, Kailas FUGA Team and FUGA Mountain Club have brought their largest-ever representation to attend UTMB®, TDS®, CCC®, OCC®, and ETC® with over 80 athletes competing.

With a commitment to supporting the development of the European trail industry and a strategic focus on the Alps, Kailas FUGA will host a week of activities including trials FUGA EX PRO G, coaching sessions, talks by the elite Kailas FUGA Team, and insights into Kailas FUGA’s support for the growth of trail running.

Located in the heart of the Alps, a world-renowned center for outdoor sports, the FUGA Store in Chamonix is a milestone for Kailas FUGA, offering a community hub for trail runners.

Kailas Founder & Head of Product Development Baggio Zhong: “With our brand heritage in the mountains of Asia, we are delighted to bring Kailas FUGA to Europe to create a new chapter. Realising our vision of empowering athletes to explore the trail with confidence and a spirit of adventure, we have worked closely with partners in Europe for several years to understand the market. We look forward to continuing and strengthening these collaborations as we research and test new products in collaboration with trail runners of all levels.”

Kailas FUGA Brand Director, Nina Sun added: “The launch of the FUGA EX PRO G at our FUGA store in Chamonix together with so many of our FUGA community attending the UTMB World Series Finals is an exciting step in Europe. The FUGA EX PRO has previously appeared on the OCC® podium and is perfect for the wild terrain of the Alps. As we continue our journey to reach more trail runners, we want to share our innovation through our products and community. The FUGA Basecamp is a home for trail runners to meet and feel inspired by our values of passion, courage, exploration and dedication.”

The FUGA EX PRO G

Building on the FUGA EX PRO which has taken podiums by storm since it was launched in 2025, the FUGA EX PRO G is even lighter and engineered for advanced elite trail runners. It has a carbon plate racing structure with advanced cushioning while adding the benefit of an integrated sock-like structure that prevents gravel and debris from entering the shoe. Weighing just 269g with a 5mm drop and lug depth 4/6 mm makes it one of the lightest in the industry, the shoe is designed for use on mixed terrain in the range of 30-100km.

The FUGA Retail Store

The FUGA retail store in Chamonix offers a full brand immersion not only creating a space that resonates with the spirit of trail running and nature but also introducing some of the key product technologies such as Grip Lab. It not only offers high-quality trail products but also provides a community hub for trail runners of all levels visiting the region. Kailas FUGA Team supports 60 professional trail athletes from over 19 countries and nearly half are from Europe. In 2026, over 30 athletes from Kailas FUGA Team will compete in UTMB®, TDS®, CCC®, OCC®, and ETC® races.

FUGA Mountain Club, a fast-growing community of runners competing at a high level and the largest sponsored trail running club in the world, was launched in China in 2017 and has over 115 athletes in Europe. This year 50 athletes from FUGA Mountain Club will compete in UTMB®, TDS®, CCC®, OCC®, and ETC® races.

Store imagery can be download here.

For more information or to arrange an interview with brand, please contact:

Tom Copeland

Founder & Director

• tom@paceupmedia.com
• +44 (0) 7761 537175

About Kailas FUGA

Building on twenty years of expertise in mountain sports, KAILAS launched a trail running product line known as FUGA in 2016. Under the visionary leadership of Baggio Chengzhan ZHONG, FUGA has introduced revolutionary design and technical innovation to the industry. Since its launch, FUGA has earned a reputation for unmatched grip, durability, and innovation among athletes and international award organizations such as ISPO. Through partnership with professional runners, coaches and event organisers such as TORX, FUGA has shaped the industry in China and beyond. A truly global brand with athletes and stores across 35 territories, our vision for a brighter and bolder future is inspiring the next generation and changing the world of trail. www.kailasfuga.com