{
    "title": "In constant motion: MAAP and Mental Athletic Collaborate on Limited-Edition Capsule",
    "modified_at": "2026-10-13 11:00:03",
    "published_at": "2026-10-13 11:00:00",
    "url": "https://news.paceupmedia.com/in-constant-motion-maap-and-mental-athletic-collaborate-on-limited-edition-capsule",
    "short_url": "http://prez.ly/Vyie",
    "culture": "en",
    "language": "EN",
    "slug": "in-constant-motion-maap-and-mental-athletic-collaborate-on-limited-edition-capsule",
    "body": "<p><strong>13th October, Melbourne</strong> - Performance cycling apparel brand MAAP and independent sports culture platform Mental Athletic have today announced a limited-edition collection spanning technical cycling and off-bike apparel, bringing together two distinct perspectives on performance, creativity, and contemporary cycling culture. </p><p>The collaboration explores and propels the unprecedented new era cycling is now entering, taking an active part in a shift in the way the bike is seen, worn and understood.</p>\n    <figure\n        class=\"release-content-image release-content-image--expanded release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/02dfdc64-a400-4fc0-8148-e72952767742/-/resize/1200x/-/format/auto/\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-02dfdc64-a400-4fc0-8148-e72952767742\"\n                data-id=\"02dfdc64-a400-4fc0-8148-e72952767742\"\n                data-original=\"https://cdn.uc.assets.prezly.com/02dfdc64-a400-4fc0-8148-e72952767742/-/inline/no/MAAP+MA_PR_Lifestyle_4x3_01.png\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/02dfdc64-a400-4fc0-8148-e72952767742/-/resize/1200x/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n<p>It pushes back against a world built for seamlessness, with its algorithmic palettes, frictionless identities and quiet flattening of everything into something instantly legible. Performance gets a wider definition here. Physical commitment, image, attitude and experimentation share the same road.</p><div\n    id='gallery-2bbc05b8-74dd-4455-958b-3dff2f56a02d'\n    class='release-content-gallery release-content-gallery--layout-expanded'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='S'\n    data-chromatic-gallery-captions='data:application/json,true'\n    data-chromatic-gallery-photos='data:application/json;base64,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'\n    data-chromatic-gallery-force-full-width='data:application/json,true'\n    data-chromatic-gallery-expand-icon='data:text/plain;base64,PHN2ZyBjbGFzcz0iaWNvbiBpY29uLWV4cGFuZCI+CiAgICAgICAgICAgICAgICA8dXNlIHhsaW5rOmhyZWY9IiNpY29uLWV4cGFuZCI+PC91c2U+CiAgICAgICAgICAgIDwvc3ZnPg=='\n    data-image-zoom-popup-selector='.chromatic-gallery__photo'\n    data-image-zoom-popup-i18n='data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0='\n    data-image-zoom-popup-tracking-view-event='Story Image View'\n    data-image-zoom-popup-tracking-download-event='Story Image Download'\n    data-image-zoom-popup-placement='content'\n></div><p>Shot in New York City, the campaign thrives on friction: the precision of technical clothing set loose in the city&#039;s unpredictable sprawl. Against its visual noise, electric greens, corrosive yellows and synthetic magentas do more than make the body visible. They make it impossible to ignore.</p><p>The lineup follows the same duality. On the bike, the technical capsule centres on the Pro Air Jersey 3.0 in short and long sleeves, the Team Bib Evo Cargo bibs, a Mesh Short Sleeve Tee and a brand-new Lightweight Vest. Off the bike, a curated selection of hoodies, tees, caps, socks and accessories keeps the conversation going.</p><div\n    id='gallery-f9b3a510-93ba-4b9d-beb4-c944c2315909'\n    class='release-content-gallery release-content-gallery--layout-expanded'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='S'\n    data-chromatic-gallery-captions='data:application/json,true'\n    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   data-chromatic-gallery-force-full-width='data:application/json,true'\n    data-chromatic-gallery-expand-icon='data:text/plain;base64,PHN2ZyBjbGFzcz0iaWNvbiBpY29uLWV4cGFuZCI+CiAgICAgICAgICAgICAgICA8dXNlIHhsaW5rOmhyZWY9IiNpY29uLWV4cGFuZCI+PC91c2U+CiAgICAgICAgICAgIDwvc3ZnPg=='\n    data-image-zoom-popup-selector='.chromatic-gallery__photo'\n    data-image-zoom-popup-i18n='data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0='\n    data-image-zoom-popup-tracking-view-event='Story Image View'\n    data-image-zoom-popup-tracking-download-event='Story Image Download'\n    data-image-zoom-popup-placement='content'\n></div><p>The MAAP x Mental Athletic Collection will be available to purchase from the 15th October at <a href=\"http://maap.cc\"><u>maap.cc</u></a>, <a href=\"http://mentalathletic.com\"><u>mentalathletic.com</u></a> and MAAP LaB retail stores worldwide. </p><hr /><a href=\"https://www.dropbox.com/scl/fo/62qs6mcmim6s4viu6rers/ANpr5QmG7qY8sCtr5ZNzcV0?rlkey=270cxxi6k0el2he3euzwjyewc&amp;e=1&amp;st=jkbvnl3m&amp;dl=0\"\n        target=\"_blank\" rel=\"noreferrer noopener\"\n        class=\"story-content-button-block story-content-button-block--center story-content-button-block--primary\">\n    More Images Available Here</a>\n<p><br>\u200bFor more information please contact:</p><div class=\"release-content-contact\" id=\"contact-b4ad1828-4109-48ad-b28a-654fff51ef0e\">\n    <div class=\"release-content-contact__avatar\"><img src=\"https://cdn.uc.assets.prezly.com/6e7fc610-9344-438a-8640-47173fbf6d42/-/crop/3783x3783/0,122/-/preview/-/scale_crop/128x128/center/-/format/auto/\" alt=\"Chris Terry\" class=\"release-content-contact__avatar-image\" /></div>\n    <div class=\"release-content-contact__details\">\n        <strong class=\"release-content-contact__name\">Chris Terry</strong>\n        <em class=\"release-content-contact__description\">Senior PR Account Manager, PaceUp Media</em>\n        <ul class=\"release-content-contact__details-list\"><li class=\"release-content-contact__details-list-item\"><a href=\"mailto:chris@paceupmedia.com\"  class=\"release-content-contact__details-list-item-link\" title=\"chris@paceupmedia.com\"><svg class=\"icon icon-paper-plane release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-paper-plane\"></use>\n            </svg>chris@paceupmedia.com</a></li>\n<li class=\"release-content-contact__details-list-item\"><a href=\"tel:+44 (0) 7770 995779\"  class=\"release-content-contact__details-list-item-link\" title=\"+44 (0) 7770 995779\"><svg class=\"icon icon-mobile release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-mobile\"></use>\n            </svg>+44 (0) 7770 995779</a></li></ul>\n    </div>\n</div><hr /><p><strong>About MAAP</strong></p><p>MAAP was established in 2014 to develop the art and progression of cycling through a considered approach to style, innovation and performance. With a fresh blend of bold patterns and technically advanced performance fabrications, MAAP&rsquo;s products are designed for a global community of cyclists pushing their training, racing and adventuring to ever greater levels.</p><p><a href=\"https://maap.cc/\"><u>https://maap.cc/</u></a></p><p>&nbsp;</p><p>&nbsp;</p><p>&nbsp;</p><p>&nbsp;</p>",
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