In constant motion: MAAP and Mental Athletic Collaborate on Limited-Edition Capsule
13th October, Melbourne - Performance cycling apparel brand MAAP and independent sports culture platform Mental Athletic have today announced a limited-edition collection spanning technical cycling and off-bike apparel, bringing together two distinct perspectives on performance, creativity, and contemporary cycling culture.
The collaboration explores and propels the unprecedented new era cycling is now entering, taking an active part in a shift in the way the bike is seen, worn and understood.
It pushes back against a world built for seamlessness, with its algorithmic palettes, frictionless identities and quiet flattening of everything into something instantly legible. Performance gets a wider definition here. Physical commitment, image, attitude and experimentation share the same road.
Shot in New York City, the campaign thrives on friction: the precision of technical clothing set loose in the city's unpredictable sprawl. Against its visual noise, electric greens, corrosive yellows and synthetic magentas do more than make the body visible. They make it impossible to ignore.
The lineup follows the same duality. On the bike, the technical capsule centres on the Pro Air Jersey 3.0 in short and long sleeves, the Team Bib Evo Cargo bibs, a Mesh Short Sleeve Tee and a brand-new Lightweight Vest. Off the bike, a curated selection of hoodies, tees, caps, socks and accessories keeps the conversation going.
The MAAP x Mental Athletic Collection will be available to purchase from the 15th October at maap.cc, mentalathletic.com and MAAP LaB retail stores worldwide.
More Images Available Here
For more information please contact:
Chris Terry
About MAAP
MAAP was established in 2014 to develop the art and progression of cycling through a considered approach to style, innovation and performance. With a fresh blend of bold patterns and technically advanced performance fabrications, MAAP’s products are designed for a global community of cyclists pushing their training, racing and adventuring to ever greater levels.
