22nd May, Madrid - Hutchinson, the French pioneer of cycling tyre technology has today announced a Spanish distribution partnership with CICLEON, a division of MERIDA SWE. 

The move demonstrates Hutchinson’s commitment to the Spanish market, seen as a key growth area for the French brand. CICLEON will work alongside Hutchinson’s existing distribution partners to oversee the supply of their products across Spain, giving retailers and consumers access to the brand’s industry leading selection of tyres and cycling accessories.

"For CICLEON, incorporating Hutchinson reinforces our commitment to working with high-value, prestigious brands in the bike sector. Their proven expertise in manufacturing high-quality tires aligns perfectly with our strategy of offering innovative products to the market, and we are confident that Hutchinson will be a great ally in the growth of our project," ​
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​Eduardo Roldán, CEO of Merida Bikes SWE.

The partnership comes at an exciting time for Hutchinson, off the back of a strong period of product launches and the announcement of their technical partnership with WorldTour team Intermarché-Wanty that saw the return of its products to the top level of professional road cycling.

By partnering with CICLEON Hutchinson expects to better serve the Spanish market and its riders. The partnership will also expand communication efforts in Spain, improving end-consumer awareness of Hutchinson products. 

The alliance marks an exciting step forward for both companies, combining expertise and market strength to deliver exceptional products and service to customers.

About CICLEON

Cicleon is a distributor of premium cycling brands, backed by the strength and experience of Merida Bikes, one of the world’s leading bicycle manufacturers. From our headquarters in Madrid region we work closely with our partners to deliver high-quality products and professional service to retailers and cycling enthusiasts.

About Hutchinson

Hutchinson is a pioneering French brand with over 130 years of expertise in cycling innovation. Founded in 1853, it remains the only manufacturer of "made in France" bicycle tyres, embodying unmatched craftsmanship and premium material expertise.

From Raymond Poulidor to Biniam Girmay, Hutchinson boasts a rich palmarès at the top tier of professional cycling, with multiple Tour de France stage and overall victories throughout its history. As a leader in tubeless technology, Hutchinson played a key role in its development, setting a global benchmark. Its meticulously crafted, high-performance products are trusted by professional athletes and cycling enthusiasts alike, reinforcing Hutchinson's reputation as a driving force in cycling innovation.