23 July 2024, UK - Premium performance headwear brand Fractel Running has announced the release of its latest limited edition M-Series cap, designed in collaboration with creative studio dsplaced. 

This new release, titled ‘TERRASYN’ was unveiled globally this week with its design emphasising an exploration of the terrain and our synergy with it. Featuring a deep blue colourway, detailed white stitching and a front design inspired by running, whatever the terrain.

Brought to life in the UK and now available worldwide via Fractel’s website. 

dsplaced is a Manchester-based creative studio focused on the development and delivery of ideas.

The full creative video and images can be found here.

Creative direction, production and photography: @dsplaced @liamiggins @johny.cook

Music and sound design: @elsewhere808

Animation: @mad_mountainman

Product design: @fractelrunning @dsplaced

Talent: @loriscriven @lewisjonesfitness @kianpatel17

For product reviews, interviews or further information please contact:

Jordan Matthews

PR Executive

• jordan@paceupmedia.com
• +44 (0) 7850 275234

About Fractel

Fractel’s vision is to create the world’s best headwear using our own experience and passion, in a style that promotes adventure and uniqueness, for a community that loves to get outside and run. At the heart of Fractel lies a philosophy inspired by the boundless patterns of nature. Rooted in the concept of fractals, the brand stands as a testament to the notion that from a singular beginning, there are infinite possibilities. Its dedication? To meticulously craft headwear that doesn’t just offer superior quality and protection, but also encapsulates a spirit of adventure and a celebration of individuality.