For the Mums Who Move Cities: Urban Arrow Joins UNIT 1 to Launch the NEON Smart Helmet
Amsterdam, 3rd November 2025: Urban Arrow, the leading cargo bike brand, and UNIT 1, creator of design forward smart helmets, are collaborating to present the NEON Smart Helmet. This new helmet is made for the women and families who carry cities forward every day.
Because life in the city never stops, and neither do they. Enter the NEON Smart Helmet: modular, lightweight, ventilated, and equipped with a powerful rear light for everyday visibility.
- Be seen: Powerful rear light, turn signals, brake lights.
- Be safe: Crash alert, Mips® protection, Safety ID, NTA-8776.
- Be free: Lightweight, ventilated, modular visor, one handed magnetic buckle.
Balancing kids, groceries and the rush of city traffic is no small task; that's why they need protection that matches their pace. NEON was designed to make that journey safer, simpler and more stylish. More than a helmet, it’s a piece of smart gear that gives riders visibility, confidence and peace of mind on every ride.
The launch is part of a campaign, “Set The Pace,” celebrating women who lead today’s urban mobility. With the tagline “Safe. Stylish. Made for mums on the move”, the campaign highlights how UNIT 1 and Urban Arrow are bringing freedom and protection to everyday city life.
“Urban Arrow has always been about making daily life easier and safer on two wheels,” said Mandy van der Tak, Marketing Manager at Urban Arrow. “UNIT 1 shares our commitment to making every ride feel safer and more thoughtful - especially for the families and mums who rely on their bikes every day.”
“NEON was created for the people shaping today’s cities,” said Juan Garcia Mansilla, Co-Founder of UNIT 1. “For mothers especially, who carry so much every day, this helmet brings confidence, visibility, and peace of mind.”
Eden Hudson
About Urban Arrow
Urban Arrow builds award-winning electric cargo bikes trusted by families across the globe. With over 75,000 bikes in 26 countries, the brand combines Dutch engineering, iconic design, and everyday reliability to redefine urban mobility.
About UNIT 1
UNIT 1 creates smart mobility gear that merges safety, technology and design. From stylish smart helmets to connected accessories, UNIT 1 helps riders move through the city with style and confidence.
