Focal Events Signs Up PaceUp Media Across Marketing & Communications
- Focal Events organises the Dirty Reiver, Frontier 300, Gravel Rocks and JUST.GRAVEL
- PaceUp to deliver a range of marketing activity
23rd October, London: PaceUp, the PR & marketing agency for cycling and endurance sports, and Focal Events, organisers of “best in class” cycling events and services to riders in the UK, have partnered to elevate marketing and communications around the Focal Events series.
Focal Events has engaged PaceUp to deliver strategic marketing and communication services across the brand, including the recent addition to its portfolio, Gravel Rocks, a weekend celebration of gravel riding and racing set to a festival atmosphere.
PaceUp will also support growth across the wider, growing portfolio of events which includes Dirty Reiver, Frontier 300 and JUST.GRAVEL.
“We’ve worked with Bryan and Neil at Focal Events through a number of client partners who sponsor events in their portfolio, and have seen first-hand how great their events are,” explained PaceUp Director, Tom Copeland. “We got together and identified a growth marketing strategy to develop the brand and event portfolio, something we’re excited to build upon.”
Co-Director Neil Atkinson added: “We’ve been discussing ideas for some time with PaceUp to get creative about various ways of marketing our events and have long discussed taking this support to the next level. The team’s experience and understanding of the industry and events will be a great addition to our output as we continue to develop our events and the wider Focal Events brand.”
Entries for Gravel Rocks open on 1st November with the hugely popular Dirty Reiver also opening entries on 1st December. Entries for Frontier 300 are already open. Find out more about Focal Events here.
A selection of imagery is available here. For any other requests, please contact:
Tom Copeland
About Focal Events
Located in the heart of the North of England, Focal Events Ltd brings a wealth of experience to the world of cycling. With a dedicated team of passionate riders who have explored the far reaches of the globe on two wheels, Focal Events understand the essence of a truly exceptional cycling event.
As a company, its mission is clear: to provide “best in class” events and services to its riders. The team prioritises working closely with the local communities they visit, ensuring a positive impact and fostering strong connections.