Fara Cycling announces exclusive UK distribution partnership with Terra Labs
4th November, Oslo, Norway - Fara Cycling, the Norwegian performance adventure cycling brand, has today announced an exclusive distribution partnership with UK distributor Terra Labs, bringing Fara’s range of road, all-road and gravel bikes to UK retailers for the first time.
The new partnership will see Terra Labs supplying retailers with Fara's complete range of bicycles, frames and cycling accessories, including Fara's latest gravel bike, the Gr4.
Jeff Webb - CEO of Fara Cycling:
"The UK has always been a strong market for us and our new partnership with Terra Labs will only help develop that further. We can't wait for riders across the UK to be able to experience our bikes in person and get an even better sense of what makes a Fara bike so special."
Leading the introduction, The Cycling Collective in Dorking, Surrey, will become Fara’s first UK retailer, offering riders the opportunity to experience Fara’s full lineup of gravel, all-road and road bikes in store alongside planned Terra Labs events nationwide.
Stefan Fuchs - CEO of Terra Labs said of the partnership:
“The team at Fara has built a strong reputation for crafting beautiful, functional bikes. With our business firmly rooted in the evolving drop-bar off-road segment, we couldn’t be more excited to partner with such an authentic and innovative brand, one that not just understands the future of gravel and all-road cycling but are leading the charge.”
Based in Oslo, Fara Cycling combines Scandinavian design principles with a passion for exploration, creating bikes that embody simplicity, performance, and functionality. From the boundary-pushing Gr4 gravel bike to the F/All Road, each model is designed to meet the demands of modern adventure cyclists - blending clean aesthetics with integrated solutions for real-world riding.
Fara's complete range is available to order immediately across the country, all orders and enquiries should now be directed to Terra Labs.
Dealers looking to learn more about Fara or to set up an account with Terra Labs can call 02031 486764 or email office@terra-labs.cc.
For more information please contact:
Chris Terry
About Fara Cycling
Fara Cycling is a Norwegian bike brand founded in 2016 by former professional cyclist Jeff Webb. Now located in Oslo, as well as Fara’s own R&D and production facility in Taichung, Webb launched the brand in pursuit of building high-performance carbon bikes suitable for riding far and fast on bikepacking adventures.
Born from the principles of Nordic minimalistic design and highly influenced by the Norwegian environment, their bikes are built to the most rigorous standards from the world’s finest components.
The collection of performance bicycles is made to be ridden by the most passionate and dedicated cyclists. The result is a global cycling brand that reaches its engaged community through amazing customer experiences and inspires its customers to embark on their own adventures.
About Terra Labs
Based in the Surrey Hills - The heart of the southern UK road and gravel cycling scene, Terra Labs is a specialist distributor focused on bringing innovative, performance-driven products to the alternative road segment. Our unique location provides the perfect testing ground for new technologies and ideas, allowing us to evaluate products in real-world conditions that reflect the needs of today’s riders.
What sets Terra Labs apart is our deep connection to the cycling community. Through our retail arm, The Cycle Collective, we maintain direct engagement with passionate cyclists, gaining valuable insights into what riders and retailers truly want. This connection fuels our ability to curate and deliver products that not only push boundaries but also meet the evolving expectations of the modern enthusiast market.
At Terra Labs, we’re driven by innovation, authenticity, and performance, partnering with forward-thinking brands to redefine what’s possible in road, gravel, and adventure cycling.
