THE CONCEPT

Each season, the Collective adopts a concept guiding its communication and kit design, with the goal of conveying a message and cultivating a strong, ever-evolving visual identity.

The new concept, "Enjoy the trip", is an invitation to relish the experience of riding bikes and embrace all the emotions it brings. Although the Collective aims to win races, it emphasizes that cycling should be enjoyable, not overly focused on performance and results. Instead, riding bikes is viewed as a means to free the mind and let it soar, particularly in adventure races, where physical limits are often pushed, leaving room for self-discovery, imagination, and deep reflection. The entire 2024 Enough Cycling kit takes a modern approach inspired by the 60s and 70s hippie and psychedelic culture. 

THE BIKE

The Basso Palta stands out despite the simplicity of its design. Total white, with no visible logo from the side; it serves as a blank canvas, allowing anyone to imagine and paint in their mind, letting creativity take flight. The inner fork and rear stay details feature the pattern used for the Collective’s jersey, while the Basso logo is positioned under the downtube.

Enough Cycling will ride a high-end, all-Italian configuration of the Basso Palta, featuring the following components:

Enough Cycling’s White Canvas Basso Palta will be available via Basso’s dealer network and online at www.bassobikes.com: 

BUILD OPTIONS

QUOTES

“We are very proud of this year’s bike. It’s a brave and bold move from Basso, and definitely not a conservative one. Sponsoring a team without putting a logo on the side is something very rare and shows a modern concept of marketing and branding from Basso. We’re happy we share the same values and aesthetic taste, and we couldn’t wish for a better paint job to complete our 2024 kit". Federico Damiani (Enough Cycling Team Manager & Art Director).

“Enough Cycling is more than a sponsored team for us. We ride the same trails, we train on the same climbs and often get to hang out together off the bike. They are way faster and extreme than us, this must be said but I feel like we see cycling and its culture in a common way. For this iteration of the team bike, we decided to go for a full white Palta, with bold Basso and Enough branding on the outside of the frame. The result is a colorway that at first glance allows the design of the tubes to express, concealing the branding in the elegance of finer details”. Leonardo Basso, Basso Bikes Marketing Manager.

ADDITIONAL LINKS/IMAGERY

Photos: https://basso.news/BassoEnough2024 ​

Landing page: https://basso.news/Basso_Enough_24

For any press needs, including requesting a bike to test, please contact:

Ollie Gray

Account Director

• ollie@paceupmedia.com
• +44 (0) 7713 440117