END. Clothing Stocks Australian Apparel Brand MAAP
- Cycling apparel brand expands fashion retail network in the UK
- END. to stock a range of MAAP’s cycling and lifestyle apparel
12th June 2024, Melbourne - Melbourne-based cycling apparel brand MAAP has entered a new retail partnership with leading fashion and streetwear destination END. Clothing, further elevating its retail network.
MAAP joins a bespoke range of technical sportswear brands stocked by END., a leading retailer in the style, sneakers and culture space, bringing its unique collection of on and off bike apparel including the popular Draft Team Jacket and Vest.
“We're proud to partner with the team at END., given its symbolic position in the market,” commented Jarrad Smith, MAAP Co-Founder and Co-CEO. “Alongside the expansion of our own MAAP retail locations, our MAAP LaBs—elevated retail experiences designed to inspire a life around bikes—we are continually working to thoughtfully expand our network of respected retailers in the fashion space. This ensures discerning customers can connect with MAAP and be inspired to get out and ride.”
Other UK-based retail partners of MAAP include Mr Porter, Article, Paul Smith and Harrods, alongside a selection of endemic cycling retailers and other global partners. MAAP launched its first high street retail concept at home in Melbourne in 2022 before opening the doors to its first European MAAP LaB, the first outside of Australia, in Amsterdam this April.
Find out more about the brand at www.maap.cc
Additional Information
A selection of MAAP imagery can be found here.
About MAAP
MAAP was established in 2014 to develop the art and progression of cycling through a considered approach to style, innovation and performance. With a fresh blend of bold patterns and technically advanced performance fabrications, MAAP’s products are designed for a global community of cyclists pushing their training, racing and adventuring to ever greater levels.
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Chris Terry
