EMBARGOED UNTIL FRIDAY 12TH SEPTEMBER, 00:00 PDT / 08:00 BST / 09:00 CET / 15:00 HKT

12th September 2025, Melbourne: Following store openings in Australia, Europe and Asia, Melbourne cycling apparel brand MAAP has opened its first LaB retail concept store in North America, with the MAAP LaB Los Angeles. Situated in Venice Beach on the iconic Abbot Kinney Boulevard, the LA LaB marks the brand’s eighth ​ store opening globally, with an international concept that sits at the intersection of contemporary creative culture and cycling.

Carrying a consistent visual aesthetic delivered by the talented team at Clare Cousins Architects, MAAP’s LA home features a vibrant, communal, retail and event space boasting stunning original exposed brick walls and wood rafters, plus a welcoming social coffee bar.

"Blending local LA history with an Australian sensibility, the store explores Venice’s unique culture of sport and leisure,” commented Clare Cousins, Director of Clare Cousins Architects. “The textural heritage of the existing building is complemented by the energetically contemporary nature of the LaB kit of parts: steel, coloured textiles, and Hayden Cox’s resin artwork."

The new LA LaB embodies the brand’s commitment to premium design and creative experience along with a deep rooted love for cycling with the ‘Life Around Bikes’ ethos, emphasising real world connections within local communities that inspire creativity, community and performance ​ on and off the bike.

MAAP co-founder & co-CEO Oliver Cousins added: “The launch of MAAP LaB Los Angeles represents a defining moment for us as a brand. Venice puts us in the center of a thriving cycling community in LA, and it gives us our first real home in the US. The LaB is a hub for connection—welcoming our team, our friends, and the wider community through rides, events and shared experiences. We’re proud to add to the fabric of LA’s cycling and cultural landscape.”

Each LaB offers much more than just a retail store, with the 'Life Around Bikes' concept of crafting spaces that mirror the essence of their local environment, fostering connections and meaningful interaction, whilst allowing MAAP to engage the local community on a deeper level and to celebrate the progression of cycling.

The location is symbolic of MAAP’s cultural positioning, situated on the iconic Abbot Kinney Boulevard, a destination street combining fashion, art and food. It adds another dimension to the locale with a packed calendar of rides, exclusive kit drops, events and activations, plus future collaborations with both iconic local and industry brands.

The flagship MAAP LaB opened in Melbourne in 2022, with the concept arriving in Europe in Amsterdam two years later. A number of LaB openings in Asia followed in Singapore, Seoul, Taipei and Hong Kong together with Europe’s second Lab in the cultural hotspot of Berlin.

The MAAP LaB Los Angeles soft launched early this month with its official opening planned for Friday September 12th with a launch party and exclusive in-store activations on Saturday, September 13th, followed soon after by the brand’s now renowned Equinox Experience on the weekend of 21-22nd September. The Equinox unites riders around the world for a series of 12-hour rides celebrating the brief moment in time where cyclists worldwide experience equal light and dark.

MAAP LaB Los Angeles Info

Address - 910 Abbot Kinney Boulevard, Venice, 90291 CA
​Space - 139 sqm footprint, one floor
​More information here and on Instagram here.

A selection of imagery from the MAAP LaB Los Angeles can be downloaded here.

Tom Copeland

Founder & Director

• tom@paceupmedia.com
• +44 (0) 7761 537175

About MAAP  

MAAP was established in 2014 to develop the art and progression of cycling through a considered approach to style, innovation, and performance. With a fresh blend of bold patterns and technically advanced performance fabrications, MAAP’s products are designed for a global community of cyclists pushing their training, racing and adventuring to ever greater levels. MAAP.cc