Cinelli Reinforces Presence in French Market with PLEIN NORD Distribution Partnership
Milan, Italy - 25 February 2026: Performance cycling lifestyle brand Cinelli has signed a new strategic distribution partnership in France with PLEIN NORD, a leading distributor of iconic outdoor brands.
Demand for Cinelli bikes throughout France continues to grow and this new partnership serves to reinforce the brand’s connection with the market and support its retail partners across the country.
The year 2025 saw the launch of multiple new flagship bikes including the Made in Milano stunning Speciale Corsa XCR and Speciale Gravel, as well as the high-performing, wind tunnel verified Aeroscoop model. In addition to Cinelli, Plein Nord will also distribute sister-brand Columbus Components.
With another pivotal year planned for 2026, Cinelli has signed a new partnership with PLEIN NORD, a distribution company based in the heart of the French Alps in Annecy. With more than 35 years of experience in the industry, PLEIN NORD operates across the French market and represents some of the finest brands in the outdoor industries. PLEIN NORD is driven by best service quality and strong commitment to partner brands.
Nicolas Geydet, CEO of PLEIN NORD, commented: “We are extremely proud to begin this partnership with Cinelli and to represent the brand in France. Cinelli has always been a fascinating brand, combining outstanding creative vision with exceptional product quality. It is a true core brand and a culturally significant reference within the cycling world, with a unique vision and remarkable craftsmanship—particularly in the production of steel frames made in Italy. We are very excited to start this new chapter and to introduce the many new products the brand will be unveiling for 2026.”
Victor Luis, Chairman of Gruppo SRL, added: ”Renewing our commitment to the French market is an important step for us at Cinelli especially given the nation’s rich heritage in cycling and also fashion. PLEIN NORD presents a well-suited partner for us to extend our reach and commitment to retail partners in France and to provide a better overall service to the market.”
Dealers looking to learn more about Cinelli or set up an account can contact
infos@pleinnord.com
www.cinelli-milano.com
See here for images.
About Cinelli
Founded in Milan in 1948, Cinelli is the world’s leading performance cycling lifestyle brand. Over 75 years of rich history that made Cinelli develop a unique mix of manufacturing know-how, creative collaboration and cultural significance, allowing Cinelli to operate outside the rigid categories and constraints of the mainstream cycling market, and instead work to continuously redesign the cultural limits of performance cycling. Made in Milano, ridden everywhere.
Tom Copeland
