Cinelli Expands International Distribution Network with New Many’S Co., Ltd. Partnership
Milan, Italy - 10th February : Performance cycling lifestyle brand Cinelli has confirmed the signing of a new distribution partnership with Many’S Co., Ltd. in Japan, in a move to meet growing demand and better serve communities with local support and stock.
Solidifying the brand’s longstanding presence in the East Asian urban category, and following significant, sustained growth of performance cycling in the region, this new partnership with Many’ S Co., Ltd. will both cater to the existing market and introduce Cinelli to new audiences hungry for race-spec bikes.
Many’S Co., Ltd. is a Japan-based importer and distributor specializing in high-end bicycle components, accessories, and premium cycling equipment.
The company represents and develops leading international brands in the Japanese market, including SRAM, Zipp, Prologo, SCICON, Limar, TIME and Vittoria, working closely with each partner to build long-term and sustainable brand value.
With deep knowledge of the Japanese cycling market and strong relationships with independent bicycle retailers, Many’S Co., Ltd. focuses on thoughtful distribution, brand positioning and authentic communication.
Through a highly engaged team, the company supports its partners not only in sales development, but also in marketing, product storytelling and market education, ensuring consistent growth and a strong presence across performance-driven and culture-oriented segments.
“I am proud to begin this partnership with Cinelli, a brand that represents creativity, innovation, and true cycling culture,” commented Shima Imanaka at Many’S Co., Ltd. “We are excited to introduce Cinelli’s philosophy and products to riders and retailers across Japan and to grow the brand together in a meaningful and sustainable way.”
Victor Luis, Chairman of Cinelli, added: “Our mantra at Cinelli is ‘happy to make another rider happy’. To that end, we’re excited to work with the team at Many’ S Co., Ltd. who can help represent and deliver Cinelli’s rich heritage in Japan, whilst also bringing forward their localised knowledge of the market to support our growth.”
Dealers looking to learn more about Cinelli or set up an account can contact:
Yoshiyuki Murakami at Many’S Co., Ltd., info@manys.work
or
Mark Kinoshita at arancia Inc., mark-kinoshita@arancia-inc.com
See here for images.
About Cinelli
Founded in Milan in 1948, Cinelli is the world’s leading performance cycling lifestyle brand. Over 75 years of rich history that made Cinelli develop a unique mix of manufacturing know-how, creative collaboration and cultural significance, allowing Cinelli to operate outside the rigid categories and constraints of the mainstream cycling market, and instead work to continuously redesign the cultural limits of performance cycling. Made in Milano, ridden everywhere.
Tom Copeland
