Cinelli and Columbus Expand International Distribution Network in Taiwan with New Partnership with Hou Chi Co. LTD
Milan, Italy 8 October 2026: Cinelli and Columbus, have confirmed a new partnership with new Taiwan-based distributor Hou Chi Co. LTD, reinforcing both brands’ commitment to serve and support the local market.
As demand for both brands continue to grow across Taiwan, partnership with Hou Chi Co. LTD will allow each brand to better support existing riders while reaching new audiences seeking high-performance equipment.
Recently established to serve cycling brands in Taiwan, Hou Chi Co. LTD will take on exclusive distribution of both Cinelli and Columbus Components in Taiwan, beginning with selective stock in 2026 before building into full product availability including; bikes, frames, apparel and accessories, through 2027. Hou Chi Co. LTD will also distribute Columbus tubing at a non-exclusive level across Taiwan.
With extensive knowledge of the local cycling landscape and strong relationships across Taiwan's retail network, the partnership between Hou Chi Co. LTD and both Gruppo brands will focus on thoughtful distribution, as well as brand authenticity and communications within the Taiwanese market.
This partnership follows recent distribution growth in Japan and France for Gruppo Srl, further solidifying the brand’s international growth whilst sustaining established markets.
Victor Luis, Chairman of Gruppo Srl: “We’re excited to partner with Hou Chi Co. LTD as we strengthen our presence in Taiwan, a market with a rapidly growing passion for cycling. The knowledge of the local community and market that Hou Chi Co. LTD holds makes them the ideal partner to represent Cinelli and Columbus, ensuring each brand’s heritage, identity and performance is delivered in Taiwan.”
Dealers looking to learn more about Cinelli and Columbus or set up an account can contact: info@houchisports.com at Hou Chi Co. LTD
A selection of imagery can be found here.
About Cinelli
Founded in Milan in 1948, Cinelli is the world’s leading performance cycling lifestyle brand. Over 75 years of rich history that made Cinelli develop a unique mix of manufacturing know-how, creative collaboration and cultural significance, allowing Cinelli to operate outside the rigid categories and constraints of the mainstream cycling market, and instead work to continuously redesign the cultural limits of performance cycling. Made in Milano, ridden everywhere.
About Columbus Components
Columbus introduced carbon fiber manufacturing alongside its revered steel and aluminum tubing capabilities in the early 2000s, initially focusing on carbon fork production before expanding its expertise to the development of structural frame components. The XLR8R carbon tubing range evolved from a wishbone component and chain stays to entire front triangles. Combining heritage with innovation, Columbus Components now embodies a comprehensive finishing kit portfolio that completes any bike for the aesthetically and performance-focused rider.
The latest additions to the Columbus Components range are a product of years of design and engineering expertise paired with close collaboration with expert carbon fiber manufacturing partners. Alongside the collection of integrated cockpits, handlebars, stems and forks are a range of performance seatposts, Racespoons providing front end computer and accessory mounts, and lightweight bottle cage designs.
