British Endurance and Adventure Nutrition Brand Rawvelo Now Available In Australia
- New retail channel established through local distribution and Aid Station, a dedicated sports nutrition store
- Australian availability follows a recent introduction to the North American market via The Feed
- Rawvelo will also be available from specialist retailer Fastgear Australia
12th March, London - Rawvelo, the London-based all-natural, plant-based endurance & adventure nutrition brand, has opened new distribution channels in Australia through a combination of localised distribution alongside a partnership with Aid Station, Australia’s dedicated sports nutrition store.
The expansion follows Rawvelo’s step into the US market in late 2023 thanks to a new partnership with The Feed, North America’s equivalent to Aid Station, retailing a range of sports nutrition brands.
Rawvelo takes a no compromise approach to endurance & adventure nutrition, with a range of energy, hydration and recovery products made from ingredients selected from nature, making Rawvelo a choice that’s better for you and the planet. A no compromise approach to taste, performance and ingredients, means the end product is real food that helps you push your limits without any maltodextrin, artificial sweeteners, preservatives or chemical nasties that can harm your gut.
This approach extends to Rawvelo’s wider impact too, with all products coming in easily recyclable wrappers and packaging. Furthermore, the brand is a registered member of 1% For The Planet, so by choosing Rawvelo, you’re also benefiting the planet. It’s as much about doing better for the athlete as it is for the environment.
Rawvelo Co-Founder, Jason Evans said: “We’ve seen exciting growth in the US over the final quarter of 2023 with The Feed and our products are continuing to gain traction there, so to add Australia now to our international export roster is a strong next step for the brand. With the continued rise in popularity of clean eating and plant-based diets in Australia we’re expecting similar growth and interest in our products through our partners there. Giving more people the opportunity to be able to make a better choice when it comes to sports nutrition is what we’re trying to achieve. So, this new market is a great new opportunity to do just that.”
Rawvelo’s growth has continued year-on-year since launching in 2018, having established itself in the UK market. Having established strong roots selling direct to consumer and via retail partners across cycling, Rawvelo has experienced rapid growth across wider endurance and adventure sports over the past 12-18 months, with the running market playing a key role in this growth. Proving that despite the name, Rawvelo is not just for cyclists.
Alongside the new distribution channel and direct to consumer retail via Aid Station, athletes in Australia will also be able to purchase the endurance and adventure nutrition from Fastgear Australia - a specialist retailer focused on the endurance sport market with a focus on triathlon. Products are already in stock and available for purchase.
If you are interested in stocking Rawvelo or understanding more about the range, please contact hello@rawvelo.com.
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Images available here.
About Rawvelo
Founded in 2018, Rawvelo is an all-natural, vegan sports nutrition brand, whose vision is one that combines sustenance, sustained performance and sustainability. With a range that consists of organic energy bars, gels and hydration drink mixes, these products offer the customer an optimum blend of completely natural ingredients that will nourish their body long after the workout is complete. Because athletes love the great outdoors, Rawvelo believes in protecting it. That's why Rawvelo has signed up to the 1% For The Planet scheme, to help sustain the planet, as well as the consumers’ performance.
For further information please contact:
Tom Copeland