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Body Rocket Names New Head of Sales & Marketing
Matthew Hutchings, former Supersapiens Country Manager, joins Brighton brand
August 2024, Brighton UK: Body Rocket, the tech startup behind the world’s first and only real-time aerodynamic drag force measurement system for cyclists and triathletes has announced the appointment of Matthew Hutchings as Head of Sales & Marketing.
Having spent nearly 4 years as UK Country Manager at innovative glucose monitoring wearable tech brand Supersapiens, Hutchings brings a wealth of experience in communicating and retailing technologically advanced high-performance sports products to discerning audiences.
With pre-orders for its system of sensors set to open on 16th September 2024, this is a key period for the brand as it looks to cap off many years of development
Eric DeGolier, Founder of Body Rocket, said, ‘We’ve always recognised that investment in good people is vital for tech startups. Body Rocket is reaching a point where we know we have the best product in the market, but without a strong individual to spearhead outreach to consumers and retail partners, that’s as far as it would go. We’re incredibly pleased to say that Matt is that person and we look forward to benefitting from the experience and enthusiasm he brings to the team‘.
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Matthew Hutchings, ‘I am extremely excited to have joined such an innovative company at the forefront of aerodynamic real-time data analysis. Body Rocket’s pioneering efforts in this field are truly impressive, and I am eager to contribute to this dynamic team. Together, I am confident that we can drive significant performance gains for triathletes and cyclists worldwide.
The potential to revolutionise the way athletes train and compete through cutting-edge technology is a thrilling prospect. By leveraging advanced aerodynamic data, we can offer unprecedented insights and optimisations, ultimately enhancing athletic performance and efficiency. This role represents an exciting challenge, and I am ready to dive in and contribute to our shared success’.
To be among the first to access the pre-order for the Body Rocket system on 16th September, head to bodyrocket.cc to sign up to the newsletter.
Images are available here.
An embeddable video which shows Kristian Blummenfelt and his coach Olav Aleksander Bu reacting to seeing Body Rocket’s first road bike integration (redacted), is available here.
A Body Rocket media pack is available here.
Sam Doll
About Body Rocket
Body Rocket is creating the world’s first device to provide real-time aerodynamic drag force measurement for cyclists and triathletes, with the accuracy of a wind tunnel. The patented technology (UK only and USA applied-for) provides the rider with real-time drag measurement collected by sensors on the seat post, handlebars and pedals, which is then beamed wirelessly to a Garmin cycle computer.
Eric DeGolier, Founder, came up with the idea of Body Rocket while training to compete at the 2004 Paralympic Games in Athens, as the able-bodied tandem captain with three-time Paralympian Matt King in the match sprint and kilo. A design engineer, he’s worked for industry leaders Trek Bicycles, PowerTap, and CycleOps.
