18th February 2025, Brighton, UK – Bikebook, the leading digital platform revolutionising bicycle workshop management, is launching its Workshop service across key European markets, including Germany, France, Spain, Scandinavia, BENELUX, and Italy. Following its success in the UK, this expansion marks the next phase in Workshop by bikebook’s international growth strategy, supported by multilingual translations for each region, as well as European-wide address picking for mobile workshops and those offering collection and return services.

Workshop by bikebook offers an all-in-one CRM, workflow, and booking tool tailored specifically for bicycle businesses, covering anything from individual mechanics right up to large multi-branch retailers. Workshop helps businesses streamline operations, enhance customer experience, and optimise resource management. Additionally, the platform integrates seamlessly with Sumup, Xero, & Shopify.

A major milestone in the European launch is bikebook’s partnership with leading German retailer spoks in Berlin, which has already been utilising the platform to great effect since opening in August 2024. They are now set to open their second location in Berlin. Sam Toepfer, co-founder of spoks, shared his experience:

“At spoks, we have been using Workshop as our integrated CRM, workflow, and booking tool since day one. Customers love the system because they can select their bike and service directly online, and we send them automated reports for inspections. At the same time, the tool helps us internally by allocating resources, managing parts, and obtaining customer approval for higher maintenance costs. I give my wholehearted recommendation for Workshop by bikebook to any bike business.“

In addition to spoks, bikebook has worked closely with Flashfix and Veloroo in Germany, as well as leading retailers in Finland and Norway, further solidifying its position in the European market. By providing a seamless digital solution, Workshop by bikebook empowers bicycle repair businesses ​ to efficiently manage customer bookings, automate communications, and optimise their services.

“The European cycling market is growing rapidly, and we’re excited to bring bikebook’s innovative technology to businesses across the continent,” said Jake Fieldsend, Co-Founder at bikebook. “With the backing of successful implementations in Germany and the UK, our expansion into these key regions will help bicycle workshops digitise and improve efficiency like never before.”

The European launch reinforces bikebook’s commitment to supporting local businesses by modernising bicycle service management through cutting-edge digital tools. With translations ensuring smooth localisation, workshops across Europe can now benefit from a system that enhances both customer satisfaction and operational efficiency.For more information about bikebook and its expansion into Europe, visit https://bikebook.co.uk/workshop.

Images available here.

About Bikebook

Founded in 2020, bikebook is a free platform connecting cyclists with qualified bike mechanics, showcasing their services and prices, to facilitate and provide confidence in finding the perfect partner for any repair need. For retailers with workshops, and mechanics looking to take their business to the next level, Workshop by bikebook offers a comprehensive solution to manage bookings, inventory, payments, and more – all in one place. Saving time, increasing revenues, and elevating customer satisfaction.