BBB Introduces New Valor Sunglasses and FLUX Lenses
- High contrast FLUX lenses will feature on new 'Valor' frames and existing 'Chester' model
- Pick your lens colour to match your chosen discipline or an all-rounder for mixed riding
- New 'Valor FLUX' weighs just 30g and retails for €129 / £99.99
25th February, The Hague, Netherlands: BBB Cycling, the Dutch bicycle parts, components, and accessories brand, has announced the official launch of their next generation of performance eyewear technology, 'FLUX'. Available on the new 'Valor' frames and the existing 'Chester' model.
FLUX Lens
The FLUX lens represents a significant step forward in BBB's optical products and is its most advanced lens to date, combining cutting edge optical technology with advanced coatings. Optimised to enhance performance in every environment, FLUX enables riders to focus on the ride ahead with unparalleled precision.
By actively filtering the light spectrum between red, green and blue wavelengths, the FLUX lens offers exceptional brightness and contrast, ensuring a sharp, clear view in all situations. Further to this, 100% UV-A & UV-B protection alongside blue light and infrared light filtering shields the eyes from glare and harmful exposure.
On-bike performance is enhanced by providing a greater contrast between light and dark colours within the rider's field of vision. This makes the separation of colours sharper, allowing the rider to perceive obstacles such as roots, holes and changes in terrain more quickly and with less ocular fatigue.
The different coloured lenses enhance contrast to best suit specific riding disciplines and are sandwiched between two layers of anti-scratch coating to ensure longevity and protection from debris. Finally, an oleophobic coating is added on the outward facing side of the lens to resist water, mud and dust, while the inside is coated with an anti-fog treatment.
FLUX Red
Designed for road riders, this lens filters out warm tones to improve contrast on asphalt and cobblestones, with a 16.8% light transmission for optimal visibility in both sunny and cloudy conditions.
FLUX Blue
Offering the highest level of colour enhancement, this lens is perfect for gravel riders, boosting contrast on dirt paths while maintaining warmth and clarity under both sunny and shaded conditions. Light transmission: 14.6%.
FLUX Green
Built for trail riders, this lens maximises contrast on brown and yellow terrain, making it easier to spot roots, rocks, and obstacles. Enhanced green tones help separate the trail from the forest, with a 16% light transmission for balanced visibility in all conditions.
FLUX Pure
The ultimate all-rounder, this lens delivers enhanced contrast across all riding disciplines. With a 12.5% light transmission, it's optimized for brighter conditions yet remains adaptable to cloudy skies and forested trails.
Valor FLUX
Being unveiled alongside the FLUX lens is the 'Valor', a new benchmark in lightweight performance eyewear. Tipping the scales at just 30 grams, the sleek half-rim frames are crafted with Rilsan® G850, a 45% bio-based nylon derived from castor beans that delivers both flexibility and strength in a sustainable package.
Thoughtfully engineered rubberized temple grippers, a lightly curved arm design and adjustable nosepiece ensure a perfect fit, whether you're riding hard or stowing them in your helmet vents. The Valor FLUX package includes a spare clear lens for varying light conditions and a durable hard case to ensure protection while being stored.
The Valor FLUX retails for €129.99 / £99.99.
Chester FLUX
The Chester FLUX brings BBB's most popular sunglasses model, the Chester, fully up to date with the latest advancements in lens technology, providing all the benefits of the new FLUX lens in a more familiar, affordable package.
Featuring a hidden full frame design created from a high strength bio-based material, the updated Chester has an improved temple design, adjustable nosepiece and is supplied in a durable hard case storage box.
The Chester FLUX retails for €89.99 / £TBC
A selection of product and lifestyle images can be found here
A presentation with further information can be found here
For questions and sample requests please contact:
Chris Terry
About BBB Cycling:
Dutch company BBB Cycling was established in 1998. They produce and sell parts, clothing, accessories and tools for cyclists all over the world. With a down-to-earth Dutch approach, they design products that make your ride more fun, safer and faster. Convenient and smart details, products that work, in the real world, that’s what makes them happy.
Find out more at https://bbbcycling.com/
