BBB Cycling launches New Signal Radar Rear Light

A New Benchmark In Rear Light Intelligence

9th December, The Hague, Netherlands – BBB Cycling introduces the Signal Radar, the most advanced rear light the brand has ever developed. The Signal Radar features radar detection of up to 8 objects from up to 190 meters away and connects to your devices via ANT+ or Bluetooth, delivering a new level of situational awareness and safety for every cyclist.

Intelligent awareness that goes beyond light

The Signal Radar combines high-performance lighting with advanced radar technology. It detects approaching traffic, both cars and cyclists, long before they reach you. When an object is detected, the light automatically switches to a stronger, disruptive flash pattern, increasing your visibility. At the same time, you receive real-time alerts on your bike computer or smartphone, or via the built-in speaker when riding without paired devices.

These “eyes in your back” offer valuable protection in busy urban environments as well as on international rides where drivers may be less accustomed to cyclists.

Connect, detect, protect

Thanks to ANT+ and Bluetooth, the Signal Radar easily connects to modern bike computers and smartphones. To ensure smooth smartphone operation, BBB Cycling developed an app together with Cannondale that simplifies connecting and using the Radar. The integrated speaker enables standalone operation, ensuring you still receive audible alerts even without a connected device.

With a powerful 80-lumen daylight flash, dedicated car warning light, and six operating modes, the Signal Radar ensures visibility in any condition. Battery life extends up to 14 hours, providing reliable safety on long rides and varying terrain, while its 78 gram weight ensures you won't notice it's there.

A new standard within the Signal Series

For years, BBB Cycling’s Signal rear lights have been known for their ease of use and dependable visibility. The new Signal Radar elevates the series by adding intelligent detection, modern connectivity, and enhanced visibility, while keeping operation simple and intuitive.

“The Signal Radar sets a new standard for rear-light awareness,” said Tjerk Bakker, Senior Product Manager at BBB Cycling. “It’s our most advanced rear light to date: powerful, smart, and built to protect cyclists in every situation.”

BBB Cycling lights are Powerful. Smart. Durable. Light Years Ahead.

Pricing:

EU Price: €139.95

UK Price: £119.99


For more information please visit www.bbbcycling.com

A selection of product and lifestyle imagery can be found here.

About BBB Cycling

Dutch company BBB Cycling was established in 1998. They produce and sell parts, clothing, accessories and tools for cyclists all over the world. With a down-to-earth Dutch approach, they design products that make your ride more fun, safer and faster. Convenient and smart details, products that work, in the real world, that’s what makes them happy.

 

 

Share

Latest stories

Website preview
Produced Only on Demand, With 0 Waste: ASSOS of Switzerland partners with One Garment At a Time
14th April, Stabio - ASSOS of Switzerland, the performance cycling apparel brand, announces a new partnership with OGAT (One Garment At a Time), the Venice-based brand and leader in responsible on-demand printing. Together, they introduce the One Garment At a Time jersey, a run of the ASSOS Equipe/Dyora racing jersey that eliminates waste and overproduction.
news.paceupmedia.com
Website preview
Iconic Cycling Brand Fabric Announces New Chapter With The New Lumaray V3 Light
7th May, The Hague, Netherlands - Fabric, the disruptive parts and accessories brand born out of British urban and MTB culture, announces its new chapter and a return to innovative product development with an evolved version of the product that redefined integrated lighting: the Lumaray V3.
news.paceupmedia.com
Website preview
A Classic, Evolved - SunGod Launches New Velans 2 Sunglasses Redesigned for an Enhanced Fit
10:00 BST 6th May 2026, London - Building on a race-proven, best-selling design that’s stood the test of time for the last five years, British disrupter eyewear brand SunGod has lifted the lid on the new Velans 2 sunglasses. An evolution of the original Velans, worn to Olympic and World Championship gold as well as Grand Tour podiums, sees a technical and versatile construction with improved stability and universal helmet compatibility.
news.paceupmedia.com

Get updates in your mailbox

By clicking "Subscribe" I confirm I have read and agree to the Privacy Policy.

About PaceUp

We Elevate the Way Sporting Brands Communicate.

Contact

Office 20 PLATF9RM Floor 6, Tower Point 44 North Road Brighton BN1 1YR

hello@paceupmedia.com

www.paceupmedia.com