BBB Cycling Expands FLUX Eyewear Range with the New Arc FLUX
January 16th 2026, The Hague - BBB Cycling, the Dutch brand known for its innovative bicycle parts, components and accessories, today announces the launch of the Arc Flux - its latest high-performance eyewear featuring advanced FLUX lens technology in a lightweight, streamlined design.
The Arc FLUX marks the evolution of BBB's eyewear range following the introduction of the FLUX lens in 2025. Building on the success of the Valor FLUX by delivering the same advanced optical performance in a new, sleeker package.
The Arc FLUX frame is made from sustainable, bio-based Rilsan, a castor oil–derived plastic that reinforces BBB Cycling’s commitment to sustainability while keeping weight to a minimum for all-day comfort. The high-contrast FLUX lens enhances definition and contrast across a wide range of light conditions, while the anti-fog and oleophobic coatings ensure consistently clear vision, even during high-intensity efforts.
The fit and stability are enhanced through a dual-size interchangeable nosepiece system, giving riders the ability to customise the glasses for a secure and comfortable fit. And for added versatility, each pair comes with a clear spare lens, making it suitable for low-light riding.
“We’re excited to extend the FLUX eyewear range with the Arc Flux,” says Tjerk Bakker, Senior Product Manager at BBB Cycling. “It brings the same trusted FLUX lens performance into a more compact, stylish design that’s well suited to a wide range of riders and riding conditions.”
Official Eyewear Partner of UCI Women’s ProTeam VolkerWessels
The Arc Flux represents the next step in BBB Cycling’s FLUX eyewear evolution and will be showcased at the highest level of the sport by UCI Women’s Team VolkerWessels throughout the 2026 season. This partnership marks an important moment for BBB Cycling, proudly supporting a Dutch team competing at the top tier of women’s cycling, while reinforcing the Arc Flux’s purpose-built compact design developed to meet the demands of all types of athletes.
The Arc Flux retails for: € 129.00 / £109.99 and will officially launch at Velofollies (booth 405)
For more information visit https://bbbcycling.com/flux
A selection of imagery can be found here.
For sample requests please contact:
Jordan Matthews
About BBB Cycling
Dutch company BBB Cycling was established in 1998. They produce and sell parts, clothing, accessories and tools for cyclists all over the world. With a down-to-earth Dutch approach, they design products that make your ride more fun, safer and faster. Convenient and smart details, products that work, in the real world, that’s what makes them happy.
