BBB Cycling Continues Equipment Partnership with Team Visma | Lease A Bike

- Team Visma | Lease A Bike riders to use BBB Cycling DiscGuard Fenders during training
- Fenders use 75% recycled material - a contribution to both BBB Cycling and Team Visma | Lease A Bike’s green credentials

27th February, The Hague, BBB Cycling, the Dutch brand of bicycle parts, components, and accessories, announced a sponsorship extension with the world's leading professional cycling team, Team Visma |Lease A Bike.

BBB Cycling is part of Pon.Bike, which is involved with multiple brands in the team and has thus built up a strong history as an official supplier to the team. As such, all riders of Team Visma | Lease a Bike will now use BBB Cycling's DiscGuard mudguards during training in variable weather. In addition, the team's High Performance Center in Den Bosch has a product budget to spend at its own discretion.

The DiscGuard is a game-changer for fenders on disc brake bikes. The full coverage design ensures maximum protection while its quick release attachment ​ ​ system and adjustability in both angle and height ensure a perfect bit for any road bike, including the Team Visma | Lease a Bike fleet of Grand Tour winning Cervelo’s.

BBB Cycling Fenders
BBB Cycling Fenders

Sustainability is a key part of BBB’s approach to design and the brand aims to use recycled and sustainable materials wherever possible. The DiscGuard is a prime example of this, consisting of 75% GRS-certified material that is made from recycled polypropylene plastics.

“We’re thrilled to partner with Team Visma | Lease a Bike and play a role in helping them continue their unrivalled string of successes in the WorldTour. Whether you’re an amateur or one of the best riders in the world, staying comfortable and dry while training in poor weather is key to making training both enjoyable and effective.” Elcke de Weme, Marketing and CSR Manager - BBB Cycling

DiscGuard fenders are available from BBB retailers and online. For more information please visit the BBB Website

Images of the BBB DiscGuard and Visma | Lease a Bike team can be found here.

Chris Terry

Chris Terry

PR Account Manager

 

Share

Latest News

Website preview
Solstice 3k - Inner-City Circuit Running Race Coming to London’s King’s Cross
London, UK: Fast-paced running action on a unique, closed, inner-city circuit is coming to London 20-22 June, with the introduction of the Solstice 3k.
news.paceupmedia.com
Website preview
Bikebook Launches Business Management Solution Workshop by bikebook into North America, Partners with the NBDA
April 2025, Brighton, UK – Bikebook, the digital platform revolutionising bicycle workshop management, is launching in the United States and Canada following rapid growth and success in the UK since launching in 2024. To support this launch, bikebook has entered a new partnership with National Bicycle Dealers Association (NBDA).
news.paceupmedia.com
Website preview
ROUVY Enables Users to Map the World with Public Launch of ROUVY Route Creator Tool Alongside Overhaul of In-Ride Interface
15th April 2025, Prague: ROUVY, the indoor cycling app which lets users ride real routes around the world from their home, has today unveiled an exciting wave of new updates including the much-anticipated, innovative ROUVY Route Creator, which allows riders to create, personalise and ride their own routes at the same quality as ROUVY official routes.
news.paceupmedia.com

Get updates in your mailbox

By clicking "Subscribe" I confirm I have read and agree to the Privacy Policy.

About PaceUp

We Elevate the Way Sporting Brands Communicate.

Contact

Office 20 PLATF9RM Floor 6, Tower Point 44 North Road Brighton BN1 1YR

hello@paceupmedia.com

www.paceupmedia.com