BBB Cycling Celebrates 25th Anniversary With Retro '90s Tribute Edition Handlebar Tape

BBB goes back to its roots with limited edition release.

7th September 2023, The Hague - BBB Cycling, the Dutch bicycle parts, components and accessories brand is marking their 25th Anniversary with the launch of a limited edition Tribute edition handlebar tape.

To celebrate their anniversary, BBB decided to dip in to the archives, return to their first ever catalogue and dig out some timeless bar tape designs for a limited edition re-issue of their RaceRibbon handlebar tape.

BBB Cycling on Instagram: "Let's party like it's 1998! Cause we've been around for 25 years and we are celebrating in style. ⁠ ⁠ To celebrate our '90s roots, we dug up our very first catalogue from the archives. There we found some true timeless bar tape beauties that we decided to re-issue. This very limited back-to-our-roots Tribute Edition bar tape is now available in a stylish white splash or a popping blue splash colourway. ⁠ ⁠ Only available on our website in Belgium and The Netherlands, sorry kids! #linkinbio⁠ ⁠ #backtoourroots #25years #bbbcycling #partofyourride #TributeEdition #productdrop #limitededition #cyclingparts #cyclinglife #cyclinglifestyle"

Strictly limited to 100 pieces the re-issue is available in a timeless Black/White or popping Blue colourway, with '90s inspired packaging for full nostalgic effect.

90's designs meet modern day technology with BBB's ever popular RaceRibbon tape, featuring a synthetic cork and EVA foam construction for a non-slip, shock-absorbent grip that provides superior damping and comfort. The distinctive style is the perfect addition to any retro build or anyone wanting to add some '90s flair to their setup.

The bar tape is available to purchase while stocks last at www.bbbcycling.com (Belgium & Netherlands only)

All images and video can be found here

About BBB Cycling

Dutch company BBB Cycling was established in 1998. They produce and sell parts, clothing, accessories and tools for cyclists all over the world. With a down-to-earth Dutch approach, they design products that make your ride more fun, safer and faster. Convenient and smart details, products that work, in the real world, that’s what makes them happy.

Find out more at https://bbbcycling.com/

 

Share

Latest News

Website preview
Website preview
CERATIZIT to Conclude Sponsorship of CERATIZIT Pro Cycling at End of 2025 Season
13th May - Reutte, Austria: After a decade of support for women’s professional cycling, the Ceratizit Group has announced that it will conclude its sponsorship of the CERATIZIT Pro Cycling team at the end of the 2025 season.
news.paceupmedia.com
Website preview
SunGod Launches FORTY2s™ Sunglasses: A Running-Led Design for Every Athlete, That Dominated the London Marathon
13th May 2025, London: Challenger eyewear brand SunGod has today launched its all-new performance sunglasses for runners, the FORTY2s™. Inspired by the marathon distance yet designed for every runner, these running-focused sunglasses have been turning heads on elite start lines this marathon season. As of today, they’re available to purchase worldwide at www.sungod.co, featuring SunGod’s 8KO® nylon lens technology, zero-bounce frame design, and unrivalled Lifetime Guarantee.
news.paceupmedia.com

Get updates in your mailbox

By clicking "Subscribe" I confirm I have read and agree to the Privacy Policy.

About PaceUp

We Elevate the Way Sporting Brands Communicate.

Contact

Office 20 PLATF9RM Floor 6, Tower Point 44 North Road Brighton BN1 1YR

hello@paceupmedia.com

www.paceupmedia.com