Basso & Lee Cougan to Partner with PaceUp Media for Global PR Activity
- Vicenza-based bike brands Basso & Lee Cougan look to expand into new markets
- PaceUp to deliver strategic global PR & communications in line with Stardue Group’s overarching international marketing strategy
8 December 2023, London: PaceUp Media, the PR and marketing agency for cycling and endurance sports, is thrilled to announce a strategic partnership with Stardue Group, the Italian parent company to renowned bike brands Basso and Lee Cougan. This collaboration marks a significant step forward in enhancing the global visibility and brand communication for both bike brands.
Founded in 1977, Basso Bikes started with a single steel frame, hand-built to order by Alcide Basso. In the 46 years since, the brand has surpassed many of its incumbent contemporaries, thanks to its dedication to technical innovation. Stardue’s other bike brand, Lee Cougan, was founded in the same year, although hails from Illinois, USA. With a deeply-rooted heritage in American mountain biking, the Lee Cougan brand was first imported into Europe by Stardue, before being taken in-house in the early 2000s. The partnership with PaceUp demonstrates Stardue’s commitment to continuing to elevate the profiles of both brands.
PaceUp Media, with its proven record of delivering meaningful PR and communications strategies for a diverse base of client partners across the cycling space, will lead in shaping the narrative and amplifying the presence of Basso and Lee Cougan worldwide.
The collaboration will see the Stardue brands create compelling narratives, engage with a wider audience, and strengthen the brands' positions in the highly competitive cycling market. PaceUp will be responsible for crafting and executing comprehensive PR campaigns, managing media relations, and driving strategic communications initiatives as both Basso and Lee Cougan head into new markets, such as the US.
Leonardo Basso (Marketing Director of Stardue Group) expressed his enthusiasm about the partnership, stating "Teaming up with PaceUp Media is a thrilling step forward for our brands, Basso and Lee Cougan. With PaceUp joining forces with our marketing team, we are poised to weave compelling narratives around our brands, engage with passionate cyclists, and forge robust connections with international media outlets in the dynamic world of cycling."
For media inquiries, please contact:
Ollie Gray
About Basso Bikes
Founded in 1977 by Alcide Basso, Basso Bikes is a flagship brand under Stardue Group, and is synonymous with precision engineering and Italian craftsmanship. With a legacy of delivering high-performance bicycles, Basso Bikes is a choice for discerning cyclists who seek the perfect blend of technology and tradition.
About Lee Cougan
Lee Cougan Bikes, an American brand under the Stardue Group umbrella, is dedicated to providing cyclists with cutting-edge designs and technologies. With a focus on versatility and performance off road, Lee Cougan Bikes caters to riders who demand excellence in every ride.
About PaceUp Media
PaceUp Media is a cycling and adventure sports PR & marketing agency. Launched in 2018, PaceUp develops and implements impactful communications for brands, professional teams and athletes through creative content and strategic PR and communications. The PaceUp team is comprised of athletes who live and breathe sport, relishing a challenge both in and out of the office.
