13 December 2023, London: This festive season, two fast-emerging cult running brands from opposite sides of the globe collide, as Fractel and Acid Running collaborate to launch a limited edition range of running caps. An Australian running brand on a mission to produce the world’s best headwear, Fractel has joined forces with London-based running apparel brand Acid Running resulting in two new designs of Fractel’s popular M-Series Cap.

Understated in design, contrasting to the vibrant colour spectrum seen across much of Fractel’s range, the new looks lean on cues from Acid Running’s minimalist aesthetic featured in its range of run shorts and tops. The collaboration pairs two brands with a shared desire to facilitate adventure and discovery, letting you, the runner, choose your own journey.

The shared values continue across their approach towards sustainability and responsibility to the planet, providing the playground for our sport. Each sources fabrics from BlueSign certified suppliers, with Fractel utilising 100% recycled fabrics in its caps and Acid Running prioritising integrating recycled and natural fibres into all garments. British brand Acid adds unique touches of style with seed paper used in place of swing-tags which can be planted at home to grow wildflowers.

Acid Running co-founder Oliver Powe commented on the new collab, “Fractel x Acid Running may be a small step in terms of product range but the collaboration represents a much deeper connection between two like minded brands with shared passions and values. Despite being a young brand, Fractel has already left a significant impact on runners worldwide. Together we hope to be ongoing companions to runners everywhere, supporting their journey and exploration of suffering”.

Fractel founder Matt Niutta added, “Acid Running has tapped into something unique which really spoke to us at Fractel. From their approach, not shying away from the darker side of running whilst also prioritising sustainability, it made perfect sense for us to align as we look to promote uniqueness amongst the community. We can’t wait for this collab to come to life this month”.

The collaboration launches on 13/12 with a social run followed by drinks and exclusive access to the caps from Acid Running’s HQ in London. All are welcome to join, register here.

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For product reviews, interviews or further information please contact Tom Copeland or Sam Doll on hello@paceupmedia.co.uk.

Images are available here.

Notes to Editors

About Fractel

Fractel’s vision is to create the world’s best headwear using our own experience and passion, in a style that promotes adventure and uniqueness, for a community that loves to get outside and run. At the heart of Fractel lies a philosophy inspired by the boundless patterns of nature. Rooted in the concept of fractals, the brand stands as a testament to the notion that from a singular beginning, there are infinite possibilities. Its dedication? To meticulously craft headwear that doesn’t just offer superior quality and protection, but also encapsulates a spirit of adventure and a celebration of individuality. fractel.com.au

About Acid Running

Cult London running brand Acid Running was founded in April 2022 to offer runners apparel built upon the principles of sustainability, performance, ultra-soft fabrics, a cold colour palette, and bold storytelling. At the fore of the Pursuit of Suffering Collection is the central philosophy of Acid Running, that nothing great can ever be achieved without some form of suffering. www.acid-running.com