1 January 2026 – Ticino, Switzerland – In a sport defined by the relentless search for speed, progress is never found by standing still. It is discovered through exploration, experimentation, and the willingness to push beyond known limits. From January 2026, that pursuit enters a new era as ASSOS of Switzerland, pioneers of technical cycling apparel since 1976, becomes the official technical apparel partner of EF Pro Cycling in a multi‑year agreement spanning the men’s, women’s, and development teams.

Bringing together two brands united by curiosity, performance, and individuality, the partnership represents a shared belief that the future of cycling is built by those prepared to challenge convention. Drawing on decades of Swiss engineering expertise, ASSOS has worked closely with EF Pro Cycling’s athletes, coaches, and performance staff to develop apparel systems designed not only to meet the demands of the highest level of competition but also to redefine them.

“This partnership with EF Pro Cycling represents an alignment of values,” said Edwin Navez, ASSOS of Switzerland CEO. “EF Pro Cycling is known for pushing boundaries—both in performance and in culture—and that mirrors ASSOS’ own pursuit of innovation. Together, we will challenge convention, test limits, and create apparel that delivers real advantages in the most demanding race environments.”

EF Pro Cycling has established itself as one of the peloton’s most distinctive and progressive teams, recognised for its bold racing style, expressive visual identity, and commitment to inclusivity across men’s and women’s professional cycling. With ASSOS as a technical partner, the team gains a rider‑first approach rooted in continuous innovation, precision engineering, and obsessive attention to detail.

"ASSOS has a long history of setting the standard for innovation in cycling," added Jonathan Vaughters, EF Pro Cycling Founder and CEO. “They’ve been pushing boundaries since before many of our riders were born. My first pair of bibs were ASSOS, and they were a revelation. Decades later, they’re still leading the way, producing the most technically advanced clothing in the peloton, and our riders can feel that every time they suit up. This partnership is rooted in creating the fastest and best-looking kit in cycling. We’re excited to keep pushing boundaries together.”

The 2026 kit reflects this forward‑looking mindset. Inspired by themes of exploration and discovery, its bold colour palette evolves EF Pro Cycling’s unmistakable visual identity while introducing a new, almost other‑worldly energy to the peloton. Designed as a complete performance system, the kit blends form and function, using colour, materials, and construction with the same purpose‑driven intent as ASSOS’ engineering philosophy - every element serving a role in the pursuit of speed.

The new ASSOS EF Pro Cycling replica kit will also be available to purchase, allowing fans to ride in the same design seen at the highest level of the sport. Engineered for everyday performance and long‑distance comfort, the replica range brings the spirit of exploration, innovation, and racing beyond limits to riders everywhere. Find out more at www.assos.com

A selection of imagery can be found here. All photo credits must be given to Jered Gruber & Ashley Gruber | Gruber Images.

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About ASSOS of Switzerland 

ASSOS’ passion for cycling was born 49 years ago in the heart of Switzerland, standing out with a unique focus on high-end technologies and maniacal attention to detail. To this day, after 400 Olympic and World Championship medals and 25 patents, ASSOS’ protocol has remained steadfast: “to destroy, reset, and improve.” Whether it’s developing its own textiles, exclusive fabrics within 150km from its headquarters, stress-testing prototypes with WorldTour athletes, or refining a product over the course of several years, the merging of total comfort and technical performance is the hallmark of every ASSOS product.

About EF Pro Cycling

At EF Pro Cycling, we believe the world is better when people push boundaries together. Our men’s WorldTeam squad, EF Education-EasyPost; our women’s WorldTeam squad, EF Education-Oatly; and our development squad, EF Education-Aevolo; compete in the biggest events around the world both on and off-road. From the Tours de France to Unbound Gravel, we race, explore, and push the boundaries of what pro cycling can be. Since our founding in 2003, we have championed ethical competition and sought to disrupt the status quo. Our mission is to become the world’s most-loved team.