Altra 13 Valleys Ultra Partners with PaceUp Media For PR and Communications Support
March 2025, London – PaceUp Media, the PR and communications agency, has been appointed by Altra 13 Valleys Ultra as its official PR agency. This strategic partnership aims to amplify 13 Valleys’ presence in the endurance sports community and build upon its fast-growing status as a leading UK trail running event.
Taking place in the breathtaking landscapes of the UNESCO World Heritage site of the Lake District National Park, 13 Valleys has quickly become a must-attend event for trail runners and walkers of all levels. With distances ranging from 22km (2 Valleys) to the full 180km 13 Valleys flagship route, the event offers participants an opportunity to challenge themselves across some of the most scenic and demanding terrains in the UK.
With a proven track record in endurance sports PR and communications, PaceUp Media will lead strategic media outreach and brand activation initiatives for Altra 13 Valleys Ultra and its partners. Their expertise within the endurance sports sector makes them the ideal partner to drive awareness and participation in the event.
Alice Peyredieu (Marketing Manager, Altra 13 Valleys Ultra), commented “PaceUp Media’s deep understanding of endurance sports and their connections within the industry make them the perfect fit for the Altra 13 Valleys Ultra. We’re excited to work with their team to bring the event to a wider audience and elevate the experience for our participants.”
PaceUp Media’s Founder, Tom Copeland commented “We’re thrilled to be partnering with Altra 13 Valleys Ultra. It’s an incredibly exciting time for ultra running, and we look forward to helping elevate brand awareness for this uniquely stunning event right here in the UK.”
Further imagery can be found here.
Ollie Gray
About PaceUp Media
PaceUp Media is a UK-based, international PR & communications agency for sporting brands. Launched in 2018, PaceUp develops and implements impactful communications for brands, professional teams and athletes through creative content and strategic PR and communications. With offices in Brighton and London, PaceUp services clients from around the world including the A.S.O, MAAP, ROUVY, Basso Bikes, London Marathon, BBB Cycling, Reutte Tourism Laureus Sport
To learn more about PaceUp Media, visit www.paceupmedia.com
About Altra 13 Valleys Ultra
In partnership with the Lake District National Park. 4 distances to choose from. An epic adventure in the stunning landscape of the Lake District National Park.
13 Valleys celebrates the 13 unique valleys of the Lake District National Park which are part of the UNESCO World Heritage Site status, by linking them all together. You can choose between one trail distance: 2 Valleys (22km) and three ultra distances: 5 Valleys (55km), 7 Valleys (110km) and 13 Valleys (180km). Each of them will take you through spectacular trail running around the magnificent lakes and valleys of the Lake District.
The 13 valleys route is available to do all year-round by walkers and runners alike.
For more information about Altra 13 Valleys Ultra, visit www.13valleysultra.com
