{
    "title": "Advanced_Optics\u2122: MAAP Debuts Eyewear Collection ",
    "modified_at": "2026-06-30 10:13:43",
    "published_at": "2026-06-30 10:13:00",
    "url": "https://news.paceupmedia.com/advancedoptics-maap-debuts-eyewear-collection",
    "short_url": "http://prez.ly/aXJd",
    "culture": "en",
    "language": "EN",
    "slug": "advancedoptics-maap-debuts-eyewear-collection",
    "body": "<ul class=\"release-content-list release-content-list--bulleted release-content-list--align-center\"><li><span><strong>Launch marks MAAP&rsquo;s entry into the premium eyewear market</strong></span></li><li><span><strong>Four distinct silhouettes for on and off-bike. </strong></span></li><li><span><strong>High performance optics combined with MAAP&rsquo;s signature design language.</strong></span></li></ul><p><strong>30th June, Melbourne, Australia</strong> - Melbourne-based premium cycling apparel brand MAAP has today announced its official entry into the eyewear market with the upcoming launch of Advanced_Optics&trade;. </p><p>Designed to deliver exceptional clarity, protection and comfort, the collection combines technical optical performance with MAAP&#039;s progressive approach to design. Four distinct styles are engineered to perform across changing conditions, demanding efforts and life beyond the ride. </p><p>Bringing MAAP&#039;s signature design language into a new category, the collection balances advanced lens technology, lightweight construction and considered fit systems with a strong visual identity.</p><p>Ian Elliott, CEO of MAAP said of the launch:</p><blockquote><em>&ldquo;We obsess over the details - always have. Eyewear isn&#039;t new to our world, it&#039;s part of how we live and ride. That obsession over details and design is what drives us into new spaces. It sharpens everything. Advanced_Optics is that obsession finding its form with room to grow and evolve.&rdquo;</em></blockquote><hr /><h4 id=\"halo\" style=\"text-align: center\"><strong>HALO</strong></h4><div\n    id='gallery-31cafd88-09b8-4302-89c6-c919ab07c8d4'\n    class='release-content-gallery release-content-gallery--layout-full-width'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='S'\n    data-chromatic-gallery-captions='data:application/json,true'\n    data-chromatic-gallery-photos='data:application/json;base64,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'\n    data-chromatic-gallery-force-full-width='data:application/json,true'\n    data-chromatic-gallery-expand-icon='data:text/plain;base64,PHN2ZyBjbGFzcz0iaWNvbiBpY29uLWV4cGFuZCI+CiAgICAgICAgICAgICAgICA8dXNlIHhsaW5rOmhyZWY9IiNpY29uLWV4cGFuZCI+PC91c2U+CiAgICAgICAgICAgIDwvc3ZnPg=='\n    data-image-zoom-popup-selector='.chromatic-gallery__photo'\n    data-image-zoom-popup-i18n='data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0='\n    data-image-zoom-popup-tracking-view-event='Story Image View'\n    data-image-zoom-popup-tracking-download-event='Story Image Download'\n    data-image-zoom-popup-placement='content'\n></div><p>HALO delivers precision vision in an aerodynamic form, featuring a rimless frame, matched with a sweeping curved lens for peak visibility. The Galaxy colourway combines space-inspired blue speckles with a contrasting, interchangeable green TPE nose pad. Grey TPE grips complete the combo and deliver a secure fit over any terrain.</p><p>Choose from an interchangeable Silver Mirror Lens with 23% Visible Light Transmission (VLT) for sunny days or the Yellow Lens with 79% VLT for low light conditions. Both high-contrast lenses offer 100% UV protection, backed by a premium suite of Hydrophobic, Oleophobic, and Anti-Fog coatings to ensure the road ahead remains crystal clear no matter how difficult the conditions become. \u200b </p><p>Constructed with TR90 frames and Polycarbonate lenses, the HALO ensures a featherlight, highly durable build that stands up to the rigors of high-speed racing without compromising on all-day comfort. </p><p>Weight: 21.8g</p><p>RRP: &euro;220, &pound;200, $250, $325AUD</p><hr /><h4 id=\"oracle\" style=\"text-align: center\"><strong>ORACLE</strong></h4><div\n    id='gallery-f4b42e6e-9920-45e5-80c9-f745a8df2f5b'\n    class='release-content-gallery release-content-gallery--layout-full-width'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='S'\n    data-chromatic-gallery-captions='data:application/json,true'\n    data-chromatic-gallery-photos='data:application/json;base64,W3siaWQiOiIwMDhiZjAzMC1lY2UxLTQ4YmYtODExMS04ZDE2ZGYxYzE4NDIiLCJzcmMiOiJodHRwczpcL1wvY2RuLnVjLmFzc2V0cy5wcmV6bHkuY29tXC8wMDhiZjAzMC1lY2UxLTQ4YmYtODExMS04ZDE2ZGYxYzE4NDJcLy1cL3ByZXZpZXdcLzExMDh4MTEwOFwvLVwvZm9ybWF0XC9hdXRvXC8iLCJhc3BlY3RfcmF0aW8iOjAuNzUsImNhcHRpb24iOm51bGwsImF0dHJpYnV0ZXMiOnsiaWQiOiJnYWxsZXJ5LWltYWdlLTAwOGJmMDMwLWVjZTEtNDhiZi04MTExLThkMTZkZjFjMTg0MiIsImRhdGEtaWQiOiIwMDhiZjAzMC1lY2UxLTQ4YmYtODExMS04ZDE2ZGYxYzE4NDIiLCJkYXRhLW1mcC1zcmMiOiJodHRwczpcL1wvY2RuLnVjLmFzc2V0cy5wcmV6bHkuY29tXC8wMDhiZjAzMC1lY2UxLTQ4YmYtODExMS04ZDE2ZGYxYzE4NDJcLy1cL3ByZXZpZXdcLzEyMDB4MTIwMFwvLVwvZm9ybWF0XC9hdXRvXC8iLCJkYXRhLWRlc2NyaXB0aW9uIjpudWxsLCJkYXRhLW9yaWdpbmFsIjoiaHR0cHM6XC9cL2Nkbi51Yy5hc3NldHMucHJlemx5LmNvbVwvMDA4YmYwMzAtZWNlMS00OGJmLTgxMTEtOGQxNmRmMWMxODQyXC8tXC9pbmxpbmVcL25vXC9NQUFQK0V5ZXdlYXIrUFJfM3g0XzEwLnBuZyJ9fSx7ImlkIjoiNzBmMThiZTAtMDk4MC00NmFlLWIxZmEtNzE3ZmUwMmU5NzkxIiwic3JjIjoiaHR0cHM6XC9cL2Nkbi51Yy5hc3NldHMucHJlemx5LmNvbVwvNzBmMThiZTAtMDk4MC00NmFlLWIxZmEtNzE3ZmUwMmU5NzkxXC8tXC9wcmV2aWV3XC8xMTA4eDExMDhcLy1cL2Zvcm1hdFwvYXV0b1wvIiwiYXNwZWN0X3JhdGlvIjowLjc1LCJjYXB0aW9uIjpudWxsLCJhdHRyaWJ1dGVzIjp7ImlkIjoiZ2FsbGVyeS1pbWFnZS03MGYxOGJlMC0wOTgwLTQ2YWUtYjFmYS03MTdmZTAyZTk3OTEiLCJkYXRhLWlkIjoiNzBmMThiZTAtMDk4MC00NmFlLWIxZmEtNzE3ZmUwMmU5NzkxIiwiZGF0YS1tZnAtc3JjIjoiaHR0cHM6XC9cL2Nkbi51Yy5hc3NldHMucHJlemx5LmNvbVwvNzBmMThiZTAtMDk4MC00NmFlLWIxZmEtNzE3ZmUwMmU5NzkxXC8tXC9wcmV2aWV3XC8xMjAweDEyMDBcLy1cL2Zvcm1hdFwvYXV0b1wvIiwiZGF0YS1kZXNjcmlwdGlvbiI6bnVsbCwiZGF0YS1vcmlnaW5hbCI6Imh0dHBzOlwvXC9jZG4udWMuYXNzZXRzLnByZXpseS5jb21cLzcwZjE4YmUwLTA5ODAtNDZhZS1iMWZhLTcxN2ZlMDJlOTc5MVwvLVwvaW5saW5lXC9ub1wvTUFBUCtFeWV3ZWFyK1BSXzN4NF8wMi5wbmcifX0seyJpZCI6IjlhZTRkOTUzLWYyZDktNDZjOS1hYmQ0LWE0ZWI1MTgwNWRiYyIsInNyYyI6Imh0dHBzOlwvXC9jZG4udWMuYXNzZXRzLnByZXpseS5jb21cLzlhZTRkOTUzLWYyZDktNDZjOS1hYmQ0LWE0ZWI1MTgwNWRiY1wvLVwvcHJldmlld1wvMTEwOHgxMTA4XC8tXC9mb3JtYXRcL2F1dG9cLyIsImFzcGVjdF9yYXRpbyI6MC43NSwiY2FwdGlvbiI6bnVsbCwiYXR0cmlidXRlcyI6eyJpZCI6ImdhbGxlcnktaW1hZ2UtOWFlNGQ5NTMtZjJkOS00NmM5LWFiZDQtYTRlYjUxODA1ZGJjIiwiZGF0YS1pZCI6IjlhZTRkOTUzLWYyZDktNDZjOS1hYmQ0LWE0ZWI1MTgwNWRiYyIsImRhdGEtbWZwLXNyYyI6Imh0dHBzOlwvXC9jZG4udWMuYXNzZXRzLnByZXpseS5jb21cLzlhZTRkOTUzLWYyZDktNDZjOS1hYmQ0LWE0ZWI1MTgwNWRiY1wvLVwvcHJldmlld1wvMTIwMHgxMjAwXC8tXC9mb3JtYXRcL2F1dG9cLyIsImRhdGEtZGVzY3JpcHRpb24iOm51bGwsImRhdGEtb3JpZ2luYWwiOiJodHRwczpcL1wvY2RuLnVjLmFzc2V0cy5wcmV6bHkuY29tXC85YWU0ZDk1My1mMmQ5LTQ2YzktYWJkNC1hNGViNTE4MDVkYmNcLy1cL2lubGluZVwvbm9cL01BQVArRXlld2VhcitQUl8zeDRfMDMucG5nIn19XQ=='\n    data-chromatic-gallery-force-full-width='data:application/json,true'\n    data-chromatic-gallery-expand-icon='data:text/plain;base64,PHN2ZyBjbGFzcz0iaWNvbiBpY29uLWV4cGFuZCI+CiAgICAgICAgICAgICAgICA8dXNlIHhsaW5rOmhyZWY9IiNpY29uLWV4cGFuZCI+PC91c2U+CiAgICAgICAgICAgIDwvc3ZnPg=='\n    data-image-zoom-popup-selector='.chromatic-gallery__photo'\n    data-image-zoom-popup-i18n='data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0='\n    data-image-zoom-popup-tracking-view-event='Story Image View'\n    data-image-zoom-popup-tracking-download-event='Story Image Download'\n    data-image-zoom-popup-placement='content'\n></div><p>Engineered for the pursuit, ORACLE utilises a semi-rimless design that balances a lightweight frame with an interchangeable adaptive grip system. The minimalist silhouette is punctuated by a matte beige top frame, offset by light green temple tips and a contrasting dark blue TPE nose piece. Delivering unrivalled focus from dawn to descent, the sleek shield lens provides expansive, uninterrupted coverage.</p><p>Also available with two high-contrast lens options, including a dark green lens with 18% VLT for harsh sunlight or a contrasting pink with 57% VLT for duller days. The ORACLE guarantees 100% UV protection and shares the same premium suite of Hydrophobic, Oleophobic, and Anti-Fog coatings alongside the TR90 frame construction and TPE grips.</p><p>Weight: 23.9g </p><p>RRP: &euro;205, &pound;185, $230, $305AUD</p><hr /><h4 id=\"fuse\" style=\"text-align: center\"><strong>FUSE</strong></h4><div\n    id='gallery-640fe9a9-ae91-4803-833a-944d11ecee8d'\n    class='release-content-gallery release-content-gallery--layout-full-width'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='S'\n    data-chromatic-gallery-captions='data:application/json,true'\n    data-chromatic-gallery-photos='data:application/json;base64,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'\n    data-chromatic-gallery-force-full-width='data:application/json,true'\n    data-chromatic-gallery-expand-icon='data:text/plain;base64,PHN2ZyBjbGFzcz0iaWNvbiBpY29uLWV4cGFuZCI+CiAgICAgICAgICAgICAgICA8dXNlIHhsaW5rOmhyZWY9IiNpY29uLWV4cGFuZCI+PC91c2U+CiAgICAgICAgICAgIDwvc3ZnPg=='\n    data-image-zoom-popup-selector='.chromatic-gallery__photo'\n    data-image-zoom-popup-i18n='data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0='\n    data-image-zoom-popup-tracking-view-event='Story Image View'\n    data-image-zoom-popup-tracking-download-event='Story Image Download'\n    data-image-zoom-popup-placement='content'\n></div><p>Delivering full-wrap coverage, high-contrast optics and a secure stay-put fit, FUSE is designed for riders seeking maximum protection in changing conditions.</p><p>Engineered for a secure, stable fit for the alternate path and beyond, FUSE pairs its rugged construction with a 15% VLT lens. Blocking out glare and distraction when shifting between dappled forest light and wide-open fire roads.</p><p>Its translucent, smoke-grey frames are punctuated by vivid red geometric accent dots on the inner temples and, like the rest of MAAP&rsquo;s performance eyewear range, the TR90 frames and TPE grips are matched with a full suite of Hydrophobic, Oleophobic, and Anti-Fog coatings.</p><p>Weight: 23.3g </p><p>RRP: &euro;185, &pound;165, $210, $275AUD</p><hr /><h4 id=\"gerson\" style=\"text-align: center\"><strong>GERSON</strong></h4>\n    <figure\n        class=\"release-content-image release-content-image--expanded release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/ad64a34c-43a2-43d1-9b5b-ba806bcd7209/-/resize/1200x/-/format/auto/\"\n                                    srcset=\"https://cdn.uc.assets.prezly.com/ad64a34c-43a2-43d1-9b5b-ba806bcd7209/-/resize/1200x/-/format/auto/ 1x, https://cdn.uc.assets.prezly.com/ad64a34c-43a2-43d1-9b5b-ba806bcd7209/-/resize/2400x/-/format/auto/ 2x\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-ad64a34c-43a2-43d1-9b5b-ba806bcd7209\"\n                data-id=\"ad64a34c-43a2-43d1-9b5b-ba806bcd7209\"\n                data-original=\"https://cdn.uc.assets.prezly.com/ad64a34c-43a2-43d1-9b5b-ba806bcd7209/-/inline/no/MAAP+Eyewear+PR_4x3_04-1.png\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/ad64a34c-43a2-43d1-9b5b-ba806bcd7209/-/resize/1200x/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n<p>Designed for movement and made for moments beyond the bike. The GERSON brings MAAP&rsquo;s visionary aesthetic to a pure lifestyle silhouette, combining a lightweight, premium acetate construction with all-day wearability. Sharp, modern geometric angles elevate a classic shape, while the subtle Green Tortoise marbled colourway adds a layer of luxurious, understated depth.</p><p>Premium lenses ensure complete 100% UV protection, making GERSON the definitive off-bike staple for post-ride recovery, travel, and urban exploration.</p><p>Weight: 35.6g<em> </em></p><p>RRP: &euro;160, &pound;145, $180, $235AUD </p><hr /><p>MAAP eyewear is available to purchase at <a href=\"http://maap.cc/\"><u>maap.cc</u></a>, MAAP LaB stores and select retail partners worldwide from 7 July at 11:00AM AEST. For more information please visit <a href=\"http://www.maap.cc/eyewear\"><u>www.maap.cc/eyewear</u></a> </p><hr /><a href=\"https://www.dropbox.com/scl/fo/5yflm7dq9huifsmh6d2uj/ABlcjyaO6aWLwK1Tpha9dXU?rlkey=szph5xysdk0s35pojzufrwg76&amp;st=5xk8gldu&amp;dl=0\"\n        target=\"_blank\" rel=\"noreferrer noopener\"\n        class=\"story-content-button-block story-content-button-block--center story-content-button-block--primary\">\n    More Images Available Here</a>\n<p>&nbsp;</p><p><strong>For more information please contact:</strong></p><div class=\"release-content-contact\" id=\"contact-17521b1c-f58e-49d4-9dc3-52168ce09f46\">\n    <div class=\"release-content-contact__avatar\"><img src=\"https://cdn.uc.assets.prezly.com/6e7fc610-9344-438a-8640-47173fbf6d42/-/crop/3783x3783/0,122/-/preview/-/scale_crop/128x128/center/-/format/auto/\" alt=\"Chris Terry\" class=\"release-content-contact__avatar-image\" /></div>\n    <div class=\"release-content-contact__details\">\n        <strong class=\"release-content-contact__name\">Chris Terry</strong>\n        <em class=\"release-content-contact__description\">Senior PR Account Manager</em>\n        <ul class=\"release-content-contact__details-list\"><li class=\"release-content-contact__details-list-item\"><a href=\"mailto:chris@paceupmedia.com\"  class=\"release-content-contact__details-list-item-link\" title=\"chris@paceupmedia.com\"><svg class=\"icon icon-paper-plane release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-paper-plane\"></use>\n            </svg>chris@paceupmedia.com</a></li>\n<li class=\"release-content-contact__details-list-item\"><a href=\"tel:+44 (0) 7770 995779\"  class=\"release-content-contact__details-list-item-link\" title=\"+44 (0) 7770 995779\"><svg class=\"icon icon-mobile release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-mobile\"></use>\n            </svg>+44 (0) 7770 995779</a></li></ul>\n    </div>\n</div><hr /><p><strong>About MAAP</strong></p><p>MAAP was established in 2014 to develop the art and progression of cycling through a considered approach to style, innovation and performance. With a fresh blend of bold patterns and technically advanced performance fabrications, MAAP&rsquo;s products are designed for a global community of cyclists pushing their training, racing and adventuring to ever greater levels.</p><p><a href=\"http://maap.cc/\"><u>MAAP.cc</u></a> / <a href=\"https://www.instagram.com/maap.cc\"><u>@MAAP.cc</u></a></p><p>&nbsp;</p><p>&nbsp;</p>",
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